Categories for Uncategorized

Positivity abounds at winter tradeshows

February 16, 2010

February 16, 2010 The era of the “sky is falling” is definitely taking a back seat this year, at least from what I have seen at the most recent trade shows including SHOT, Outdoor Retailer Winter Market, SIA, and ISPO (and PROJECT this week)....

Bringing sexy back … to Colorado

February 4, 2010

February 4, 2010 Sex sells…so what else is new? Apparently it’s news in Grand Junction Colorado. After 37 years in Vegas, the SnowSports Industries America (SIA) moved their annual tradeshow to Denver, and it seems some small Colorado towns didn’t...

Pretty Powerful Twitter

January 25, 2010

January 25, 2010 Even in the last four years, press conferences – once the accepted way to get breaking news to the media – haven’t been too prevalent in PR.  They’re too slow a lot of work and easily scooped....

Keeping up with those trendy Joneses

January 6, 2010

January 6, 2010 We love Trendwatching.com. They’ve got hundreds of trendspotters around the world with a beat on what’s going on – and what’s going to be new next. They take all the info gathered and put it into tidy briefings...

You Are What You Tweet

December 22, 2009

Many CEOs and other executives are joining the Twitter world. Some have thousands of followers. While Twitter is a powerful influencer, misuse, a.k.a. “mis-tweeting,” can turn customers off to the brand and/or the company. So . . . – Share...