April 2, 2010 I am shamed to say that I am a resident of the same state where the much covered bullying incident that resulted in the suicide of a 15 year-old student took place, South Hadley, Massachusetts. The events...
Who Knew What When?
April just got weirder â no kidding
March 18, 2010 How can you not love the title of Jason Gayâs piece in this weekâs Wall Street Journal on Tiger Woodsâs decision to return to golf at the coming Masters next month: âThe Couch â April Just Got Weirder.â...
PR: Lost but not forgotten
March 12, 2010 First, it was Representative Patrick Kennedy ranting about the news media not covering important subjects (Joan Kennedy said he was still upset about the death of his father), instead spending 24-7 on the messy resignation of Representative...
Thoughts on Olympic Fashion
February 23, 2010 Eleanor Sachs, our executive vice president, and I attended the first 5 days of the Olympics on behalf of our client 180s to execute a guerrilla marketing initiative that involved handing out over 500 ear warmers, working the...
Positivity abounds at winter tradeshows
February 16, 2010 The era of the âsky is fallingâ is definitely taking a back seat this year, at least from what I have seen at the most recent trade shows including SHOT, Outdoor Retailer Winter Market, SIA, and ISPO (and PROJECT this week)....
Bringing sexy back ⦠to Colorado
February 4, 2010 Sex sellsâ¦so what else is new? Apparently itâs news in Grand Junction Colorado. After 37 years in Vegas, the SnowSports Industries America (SIA) moved their annual tradeshow to Denver, and it seems some small Colorado towns didnât...
Pretty Powerful Twitter
January 25, 2010 Even in the last four years, press conferences â once the accepted way to get breaking news to the media â havenât been too prevalent in PR. Theyâre too slow a lot of work and easily scooped....
Keeping up with those trendy Joneses
January 6, 2010 We love Trendwatching.com. Theyâve got hundreds of trendspotters around the world with a beat on whatâs going on â and whatâs going to be new next. They take all the info gathered and put it into tidy briefings...
You Are What You Tweet
Many CEOs and other executives are joining the Twitter world. Some have thousands of followers. While Twitter is a powerful influencer, misuse, a.k.a. âmis-tweeting,â can turn customers off to the brand and/or the company. So . . . – Share...
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