By Jasmin Malik Chua Overview Recycled, recyclable and biodegradable under the right conditions, PrimaLoft’s new synthetic fibers are like no other on the market. Deep Dive In 2014, PrimaLoft shot for the moon. “Why can’t we just make a jacket...

Hello, Little Microbe. Doesn’t This Jacket Look Yummy? Now we can trick tiny bugs into eating our clothing. Consumption is finally a good thing. By Vanessa Friedman April 22, 2019 In the 1800s, consumption was the name of a terrible,...

        The Sad Apology, Non- Apology from Robert Kraft   “I am truly sorry,’’ the Patriots owner said in his first statement since last month, when he denied engaging in any illegal activity at the Orchids of...

In the last two weeks, the outdoor community has been faced with several reputation crises: Camber Outdoors’ announcement of the “first ever” CEO diversity pledge and, this week, the resignation of REI CEO Jerry Stritzke and Camber’s Deanne Buck. Each story...

After attending nearly a handful of technology, apparel and outdoor industry trade shows in January, CGPR founding partner Chris Ann Goddard highlighted a number of relevant trends taking shape in 2019: Passions Are Running High at All Trade Shows Technology...

By Chris Ann Goddard Every January I become a trade show warrior – attending CES, Shot Show, Outdoor Retailer and ISPO. Fifteen flights, 27,600 air miles, 65 miles walked on hard floors, and 45 non-fat lattes, give or take. Why...

CGPR FOUNDER CHRIS GODDARD SHARES BEST PR PRACTICES AT OUTDOOR RETAILER SNOW SHOW Chris Ann Goddard, founding partner of public relations firm CGPR, will share PR best practices at this month’s Outdoor Retailer Snow Show (ORSS) in Denver, the largest...

After attending CES along with 179,999 other people, 4,500 exhibitors from 155 countries and, 6500 media, the answer is a definite maybe. It’s not the first time apparel, footwear or gear has showcased technical functionality. The outdoor and ski industries...

As we transition towards another new year, the public relations industry will endure shifts that further blur the previously-defined lines of our profession. Once purely focused on news generation and media relations, public relations now includes influencer marketing, content creation,...

Which brands landed on the naughty versus nice list? As media is our business, we regularly pause at year end to review the effectiveness and value of public relations with optics on both PR successes and PR failures. We focus...