Best practices for crisis management: A major story this past week has focused on Facebook’s involvement in a controversy surrounding the misuse of data by Cambridge Analytica. Charges involve improperly gathering and using personal information from 50 million Facebook users...

This Year’s Winter Olympics’ Female Athletes Empowered Women Far and Wide The 2018 Winter Olympics have come to an end, but not without making an appearance on the 90th Academy Awards.  At the award ceremony, Sunday night, Francis McDormand began...

TOMORROW’S GEAR AND ACCESSORIES MIGHT BE SMARTER THAN YOU (Our ruminations from three trend-setting trade shows in Q1)  After traveling our annual trade show route to SHOT Show, Outdoor Retailer + Snow Show and ISPO (learn about it here), walking...

(This article appeared on snewsnet.com on February 2, 2018.)  We’re just a month into 2018, but Chris Goddard, founder of CGPR and 25-year industry veteran, has already logged more than 12,000 air miles in 2018, walked 46 miles of trade...

Chris Goddard, president of CGPR, reflects on 25 years of running the business. Below are her five take-aways. Digital = Complete Disruption The explosion of digital media can leave communicators feeling like they are standing in front of a tennis...

(Pictured above: This Land is Our Land March for Public Lands, July 27th, 2017, Utah State Capitol) 2017 brought political turmoil, international conflict, natural disasters and a growing social divide and yet, many companies and brands stepped up to be a...

The madness of Black Friday and Cyber Monday has come and gone, mostly through our inboxes, Instagram and Facebook. Just like consumers being bombarded with holiday messaging, our favorite media and influencers are also trying to sift through their inboxes...

The cases of: Harvey Weinstein, Fearless Girl, Fox News’ top Lawyer and Cam Newton – A Motley Crew What a week, especially in the shadow of the tragedy in Las Vegas. Finally, the well-kept secrets are out regarding the unacceptable...

There are countless examples of powerful Twitter and Facebook campaigns that break records, shake up the social media world and perplex experts.  One that recently caught the eye of many was how J.J. Watt converted his name recognition into an...

Change is in the Air for Sure. Whether defined as leaving Salt Lake City for Denver, the closing of outdoor specialty stores, fast fashion, the explosion of the cooler category, consolidation, big brands falling behind smaller more nimble e-commerce-savvy brands,...