Britney Jackson, CGPR’s Assistant Account Executive, just arrived in Kenya to work with our client LifeStraw. They will be teaming up to install water filtration systems at local schools and communities that don’t have access to safe drinking water. With every...

The parallels between business and sports are in some ways obvious. The desire to succeed, and the hard work and time commitment that’s required to do so, is a reality for both businesses and outdoor sportspeople. But by looking closer...

Nearly all of the companies and individuals involved in the outdoor category have a deep rooted passion for the environment. From component brands to major retailers, taking care of the earth is of the utmost importance. But as our climate...

We’ve discussed in some of our previous blogs the concept of crisis management and why it’s so crucial for a brand. Catastrophe can strike in a wide variety of ways for companies in the year 2020, and being prepared for...

FRENCH/WEST/VAUGHAN ACQUIRES OUTDOOR LIFESTYLE PR AND BRAND MARKETING AGENCY CGPR Led by Founder Chris Goddard, Specialty Firm Expands FWV Footprint to Greater Boston, Agency to retain CGPR Name RALEIGH (Feb. 4, 2020) – French/West/Vaughan (FWV) one of the nation’s largest independently-owned...

Developing a Brand Developing a unique and identifiable brand for a company is not a simple task. Nearly every company in the country is looking for a way to stand out, which leads to most of them being unable to...

What are Social Influencers? As social media deepens its roots in societies around the world, opportunities for brands and companies to capitalize on the influence of these networks are growing. Social influencers, users on social media who have established credibility...

The Role of PR Companies Today, journalists, reporters and assignment desks no longer gather their stories from press releases and quarterly updates. Clearly, Twitter, Facebook, and Instagram are playing an increasingly important role. The news cycle is 24-7 and is...

The Decade that Was As we move beyond the new year and into a new decade, it would be a mistake not to reflect on the decade we’re leaving behind. The 2000s brought with them significant technological advancements, changes in...

Differentiating a Brand There’s no shortage of brands trying to become established in the competitive outdoor community which contributes roughly $887 billion to the U.S. economy. Even with quality products with game changing technology that meet specific needs, it is...