Are Your Apparel and Footwear Smarter than You?

January 14, 2019

After attending CES along with 179,999 other people, 4,500 exhibitors from 155 countries and, 6500 media, the answer is a definite maybe. It’s not the first time apparel, footwear or gear has showcased technical functionality. The outdoor and ski industries...

Top 5 PR Predictions for 2019

December 31, 2018

As we transition towards another new year, the public relations industry will endure shifts that further blur the previously-defined lines of our profession. Once purely focused on news generation and media relations, public relations now includes influencer marketing, content creation,...

Top 3 PR Successes and Fails of 2018

December 28, 2018

Which brands landed on the naughty versus nice list? As media is our business, we regularly pause at year end to review the effectiveness and value of public relations with optics on both PR successes and PR failures. We focus...

New Times Demand New Rules and Being Fearless

October 1, 2018

The first New Rules Summit hosted by the New York Times happened to fall during perhaps one of the most momentous times in our nation’s history, the Senate Judiciary Committee hearings on Judge Brett Cavanaugh. Bringing together powerful leaders from across...

What I Learned from Senator John McCain

August 29, 2018

He was not my boss or my teacher. He was not a friend or a colleague. He was not a distant acquaintance. He was not a speaker at a rally I attended. He was not a member of my political...

Five Things I Learned in 25 Years

June 13, 2018

We are loving today’s story in Outdoor Retailer Magazine on our fearless leader and her 5, wait 6 things she’s learned along her 25 year journey in the outdoor industry. Take a read below:  Five Things I Learned in 25 Years...

Retail Bricks and Mortar

May 28, 2018

Before We Head into Summer Fridays and Flipflops, A Word on Brick and Mortar — And Reports of its Demise are Greatly Exaggerated In fact, retail stores may be experiencing a revival, not a day of reckoning.  Today’s times are...