Lamenting the Demise of the Slow Summer News Cycle

July 16, 2019

Lamenting the Demise of the Slow Summer News Cycle Way back when, the consensus among public relations professionals was that August was undeniably one of the slowest news periods of the year because it was the time of the mass...

The Sad Apology, Non- Apology from Robert Kraft

March 24, 2019

        The Sad Apology, Non- Apology from Robert Kraft   “I am truly sorry,’’ the Patriots owner said in his first statement since last month, when he denied engaging in any illegal activity at the Orchids of...

Crisis Management 101: Outdoor Industry In Flux

February 22, 2019

In the last two weeks, the outdoor community has been faced with several reputation crises: Camber Outdoors’ announcement of the “first ever” CEO diversity pledge and, this week, the resignation of REI CEO Jerry Stritzke and Camber’s Deanne Buck. Each story...

2019 Trends and Musings from a Trade Show Warrior – Part II

February 13, 2019

After attending nearly a handful of technology, apparel and outdoor industry trade shows in January, CGPR founding partner Chris Ann Goddard highlighted a number of relevant trends taking shape in 2019: Passions Are Running High at All Trade Shows Technology...

Are Your Apparel and Footwear Smarter than You?

January 14, 2019

After attending CES along with 179,999 other people, 4,500 exhibitors from 155 countries and, 6500 media, the answer is a definite maybe. It’s not the first time apparel, footwear or gear has showcased technical functionality. The outdoor and ski industries...

Top 5 PR Predictions for 2019

December 31, 2018

As we transition towards another new year, the public relations industry will endure shifts that further blur the previously-defined lines of our profession. Once purely focused on news generation and media relations, public relations now includes influencer marketing, content creation,...