Airing Dirty Laundry – How to Identify Greenwashing and Make the Best Choices for the Planet;  Consumer Commitment Urgently Needed 7 Years. That is roughly how much time we have left to seriously address global warming before the damage becomes...

A Pirate Looks at 40 Scrappy, Joy, gratitude, community and passion. Looking back at Outdoor Retailer as it celebrates 40 years, these are the first words that come to mind. Seventy-five shows, millions of square feet of exhibition space, millions...

PR Predictions for 2022 As 2022 rounds into form, there’s a lot of important work coming in the communications fields. The country, and the world, have been understandably focused on COVID. But as COVID enters its junior year,  there’s so...

In recent months, it seemed as if it couldn’t get any worse for Facebook until it did. Two weeks ago, whistle-blower Frances Haugen testified before a Senate subcommittee on repeated failings from Facebook to address a multitude of wide-ranging concerns....

Marketing Same Old Story? Yes, the outdoor space is booming—so how do you keep a narrative fresh when it has been the darling topic fro the media for over a year? By Chris Goddard EVERYONE KNOWS THAT OUTDOOR PARTICIPATION IS...

Oh the Places You’ll go: Vaxications: Revenge travel in a Post Pandemic World   With nearly half of the U.S. population vaccinated and restrictions easing nationwide, many people are contemplating plans that allow them to return to “normal.” For many...

THE MAGIC OF THE FENWAY FRANK POSTED APRIL 15, 2021  By Chris Goddard, President, CGPR – FWV’s Greater Boston Office This year, the sound of the crack of a bat and that Fenway Frank drowned in mustard has a special magic. The...

Last week, Democratic Congresswoman Alexandria Ocasio-Cortez was accosted by Republican Congressman Ted Yoho, who in front of reporters called her a f***ing b**** on the steps of the Capitol building in Washington, D.C. This was, according to reports, an unprovoked...

According to our survey, while most Americans have followed “stay at home” restrictions, an entirely new consumer group discovered outdoor experiences for the first time, while following social distancing rules. It is obvious that Americans have been going outside, but we thought...

  During these strange days, the outdoors are providing solace for many. And while it can be a balancing act finding ways to get outside while observing the latest guidelines, there’s no question that we’ve all been reminded recently that...