About to celebrate our 30th anniversary, CGPR provides communication services to meet our clients’ needs and help them grow their businesses. We are a proven, experienced resource, serving as a strategic business partner and excell best when we are an active, engaged member of the marketing team helping companies achieve their business objectives. We have fused experience from large agencies, start ups and global brands into a nimble workforce with a personalized approach where all clients feel the touch of our senior team leadership. From developing public relations strategies and execution, to influencer programs, to content marketing, digital marketing strategies, public affairs, media training and crisis communication counsel, we prefer to be in the trenches, side by side with our clients.

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CGPR is fast, nimble and responsive. They are a true business partner always thinking about the big picture beyond product. Their deep knowledge of the outdoor industry combined with their expertise of fashion and consumer trends has been a solid asset. Their creativity and service minded approach makes them a pleasure to work with and I look forward to where we might go next.

- Niclas Bornling, GM North America and Head of Global Brand, Houdini Sportswear

LOWA works with CGPR because they help us elevate the brand and present it to a broader audience than our traditional outdoor consumer. We get more eyes on our product thru their PR efforts than we normally would. Their professionalism and follow-up with both ourselves and writers is superb.

- Peter Sachs, General Manager, LOWA

CGPR is a great partner.  They are very strategic, always thinking about the long game and their breadth of experience makes them a solid partner.They understand how to tell brand stories and to leverage a challenging news cycle.

They’re responsive and supportive, and the numbers don’t lie.  In our first year of working together KEEN’s earned media audience grew by 6,000%. The magic about this is that Keen appeared in national mainstream consumer and media outlets far beyond outdoor endemics introducing more consumers to the brand.

- Erik Burbank, Former Brand Officer, Keen Footwear

Alef Aeronautics chose CGPR as a strategic partner for thought leadership and media relations and they did not disappoint. The results beat expectations with 4.02 billion UMV reach. We saw important new coverage in key outlets such as Thomson Reuters, CNET, Forbes and BBC, in addition to a great segment on the NBC Affiliate KNTV. James, Kelly, Brooke and Chris did a great job on generating interest in US and Europe and China and handling the flood of post-event media requests. Their personal attention to each media outlet, experience in public relations, and attention to detail were a critical piece to our success.

- Jim Dukhovny, CEO, Alef Aeronautics

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Ahead of tomorrow's congressional hearing, many creators and brands are curious about the fate of TikTok in the US. Recent updates to content policies seem to be meeting TikTok’s evolving guidelines. See our recent blog by CGPR Intern, Lilli Johnson, as she explores the good, bad, and ugly of the social media giant.
Read about her findings here: https://bit.ly/3ZdtlZo
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Happy First Day of Spring 🌷 Our clients, Moosejaw, LOWA, Houdini, Tread Labs and UYN are ready for warmer weather with an amazing assortment of coolers, footwear, and apparel -- all planet-friendly to get you ready for spring travels.

We invite you to read our latest blog for a preview of some of our favorite recommendations. Stay tuned for more ideas coming soon. https://bit.ly/42E6byv

@moosejawmadness @uynsports @treadlabs @lowaboots @houdinisportswear
#spring #outdoor #lifestyle #houdinisportswear #lowaboots #moosejawmadness #treadlabs #uynsports
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One of the best parts of working with great clients is the people we meet and places we see. Last week, while in Sydney, in addition to saying hello at their offices, Woolmark arranged for CGPR to attend a wool auction -- interesting to see the inner workings for the wool community. Thank you Laura Armstrong, Anna McLeod, Craig Hains and Scott Carmody for being great hosts. ...

Congratulations to client @moosejawmadness for the successful launch of the Comfort Camping Collection and Coolers. Continuing their mission to make the outdoors accessible for all, both collections have premium products that are affordable. From soft sided to hard sided coolers, sleeping bags, pads, and tents-something for every outdoor adventure. ...

Happy National Walking the Dog day from CGPR! We love our four legged friends and with so many beautiful trails and walking spots along the ocean, we have lots of options. ...

The Outdoors for All Act is just being reintroduced by @sensusancollins from Maine, @alexpadilla4ca from California and @anguskingmaine from Maine. This important legislation improves and funds for new trails, green spaces, playgrounds, cultural gathering spaces. We applaud this legislation and hope for its quick passage, as we know that Americans continue to turn to the outdoors for peace of mind, for spending time with their families and to lead healthier lifestyles. For more information: https://www.congress.gov/bill/117th-congress/senate-bill/2887 ...

Today we welcomed three special guests. Brenda Campbell and Helen Eaton came from Endicott College’s Internship & Career Center and Michelle Collins traveled from Munster Technological University in Ireland, to check-in with our intern, Jack who joined us this semester from Cork, Ireland. We appreciated the opportunity to connect in-person for a change. We are consistently impressed by the performance and work ethic of our interns from colleges on the North Shore, especially Endicott. ...

Happy Birthday Lilli! I don’t know about you, but she’s feeling 22! 🥳 ...

With Valentine's day just around the corner, we are sending a big red heart of thanks and gratitude to those that have helped CGPR reach its 30th year milestone. We are forever grateful to our clients, our media, our friends and team members that have been part of this journey. Cheers to the 30th anniversary and whatever lies ahead. ...

23 seasons.
7x Super Bowl Champion.
5x Super Bowl MVP.
3x NFL MVP.
The NFL’s all-time leading passer.
1 New movie.
2 Retirement announcements.
🐐.

(📷 by @the_real_dlephotography)
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Our own James Edwards chronicled his experiences at his first @outdoorretailer Snow Show in early January. Read more about his newfound love for alpacas on our website. ...

Introducing our two interns for the Spring Semester, Jack and Lilli. Jack, originally from Ireland, is studying at Endicott College, while Lilli is part of the Communications Honor Society at Gordon College. CGPR mascots, Aimee and Jolie, were on hand to welcome them to the family. ...

@ces on day one was very busy for @land_moto which is debuting the DISTRICT, a software-defined e motorcycle with CORE, the brand's proprietary smart swappable battery. Happy to host Brandon Troy from Movers & Shakers Unlimited. LAND Energy is at Eureka Park (booth #60901 and #61701) and is available for demo: email evan@land.email. Designed and manufactured in Cleveland, LAND is also a finalist in the highly coveted @outdoorretailer Innovation Awards for their CORE connected battery platform putting them amongst a select group of ground-breaking products.
#ces2023 #OutdoorRetailer #JoinUsAtSnow
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Massachusetts is now the 18th state to create an Office of Outdoor Recreation. The office will focus on coordinating outdoor recreation policy, identifying funding opportunities for programs and infrastructure, enhancing public access and recreation infrastructure, supporting the outdoor recreation economy, advancing equity and access to outdoor recreation opportunities, and promote Massachusetts as a great place to work, live, and enjoy outdoor recreation. ...