About to celebrate our 30th anniversary, CGPR provides communication services to meet our clients’ needs and help them grow their businesses. We are a proven, experienced resource, serving as a strategic business partner and excell best when we are an active, engaged member of the marketing team helping companies achieve their business objectives. We have fused experience from large agencies, start ups and global brands into a nimble workforce with a personalized approach where all clients feel the touch of our senior team leadership. From developing public relations strategies and execution, to influencer programs, to content marketing, digital marketing strategies, public affairs, media training and crisis communication counsel, we prefer to be in the trenches, side by side with our clients.

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CGPR is fast, nimble and responsive. They are a true business partner always thinking about the big picture beyond product. Their deep knowledge of the outdoor industry combined with their expertise of fashion and consumer trends has been a solid asset. Their creativity and service minded approach makes them a pleasure to work with and I look forward to where we might go next.

- Niclas Bornling, GM North America and Head of Global Brand, Houdini Sportswear

LOWA works with CGPR because they help us elevate the brand and present it to a broader audience than our traditional outdoor consumer. We get more eyes on our product thru their PR efforts than we normally would. Their professionalism and follow-up with both ourselves and writers is superb.

- Peter Sachs, General Manager, LOWA

CGPR is a great partner.  They are very strategic, always thinking about the long game and their breadth of experience makes them a solid partner.They understand how to tell brand stories and to leverage a challenging news cycle.

They’re responsive and supportive, and the numbers don’t lie.  In our first year of working together KEEN’s earned media audience grew by 6,000%. The magic about this is that Keen appeared in national mainstream consumer and media outlets far beyond outdoor endemics introducing more consumers to the brand.

- Erik Burbank, Former Brand Officer, Keen Footwear

Alef Aeronautics chose CGPR as a strategic partner for thought leadership and media relations and they did not disappoint. The results beat expectations with 4.02 billion UMV reach. We saw important new coverage in key outlets such as Thomson Reuters, CNET, Forbes and BBC, in addition to a great segment on the NBC Affiliate KNTV. James, Kelly, Brooke and Chris did a great job on generating interest in US and Europe and China and handling the flood of post-event media requests. Their personal attention to each media outlet, experience in public relations, and attention to detail were a critical piece to our success.

- Jim Dukhovny, CEO, Alef Aeronautics

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The outdoor community has many circularity stars; we are privileged to work with one of the brightest 👉 @houdinisportswear and CEO Eva Karlsson.

Houdini’s secret sauce? A design checklist that embraces this philosophy: “We don’t consume materials. We simply borrow them.”🧥✨

🌏 87% of their styles are circular and loyalists often wear Houdini products over 1,000 times

👍 The brand is resonating with U.S. consumers leading to double-digit growth in the U.S. during the last year. 💚💚

Thank you Bart Schaneman and the @thedailybyor for your interest.
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@chadaher is repping @lowaboots in the @mtnstuff showroom at @outdoormarketalliance this week! Stop in and say hi if you’re there!

#lowaboots #denvercolorado #agencylife #lovewhatyoudo
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Cold and headed outdoors? We are lucky enough to work with a selection of incredible brands that will keep you warm and dry during the harshest of conditions. Read our latest blog on our Must-Have Outdoor Essentials for Braving Winter.

#agencylife #blogpost #wintergear #clientlove
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Love is at the heart of what we do at CGPR! 💖 Our team is passionate about creating meaningful connections and telling stories that resonate. Wishing you a Happy Valentine`s Day filled with love, success, and unforgettable moments! #ValentinesDay #PRLove #StorytellingMagic 📈❤️ ...

It’s Super Bowl weekend and we are ready for it – Swiftie style. Yesterday’s USA Today article revealed that American interest in the game is up 169% over last year. Viewership for all NFL games jumped 7% this season, Nielsen reported. A key part of that increase: Viewership among 12- to 17-year-old girls rose 8.1%.

People refer to it as the Swiftie effect, but to us it’s the power of a movement - social, generational, pure influence of positive vibes. Staffer Charlotte’s kiddos dressed up in their Super Bowl best for this weekend.

https://www.usatoday.com/story/graphics/2024/02/08/taylor-swift-super-bowl-audience-impact/72442914007/
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Celebrate National Girls & Women in Sports Day with us! 🏆 Did you know it’s today? 👏 Special kudos to our client @lowaboots ambassador @sstroeer, who truly embodies female empowerment. 💪 🌟

Sunny is not just a record-setting ultra-distance mountain runner and high-altitude mountaineer, but she’s also a fierce advocate for gender equity in the big mountain realm. 👟 🗻

Her business @awexpeditions offers incredible women’s expeditions to high altitude peaks globally. 🌍

As the executive director for the AWE Summit Scholarship Foundation, Sunny is breaking down barriers for women from all walks of life in the big mountain realm. 🤝

Join us in pushing the boundaries of women in sports. 🤾‍♀️

#NGWSD #WomenInSports #Empowerment
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Have you caught @vibram latest feature in @shape?

Here’s a quick recap:

Switch up your post-workout routine with V-Kumo Five Finger shoes!

🏃‍♀️ Perfect for minimalist enthusiasts, these recovery shoes offer comfort and breathability. Vibram’s signature XS Trek rubber ensures a solid grip for post-workout activities.

#FeaturedInShape #RecoveryShoes #FiveFingerShoes
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This week, Jeremy Freed from @buysidewsj reviewed The Best Men’s Winter Boots for Staying Warm in Style, included were our two clients; @vibram and @lowaboots. This article celebrates the intersection of style and performance technology (even technology engineered for the military). We love being in the trenches with these two great brands. ❤️

Products included:

🥾LOWA ZEPHYR GTX Mid TF Hiking Boots: With their leather and Cordura (a durable, air-jet textured fabric) uppers, insulation to guard against the cold and moisture and slip-resistant outsoles, the Zephyrs are “super durable and will keep your feet dry and comfortable all day.”

👢 @ghbass Morette Chelsea Boot: a sleek contemporary silhouette with no-nonsense Vibram soles that are perfect for winter commutes.

👢 @huckberry All-Weather Duckboots: In addition to keeping your feet warm and dry throughout the day, the sneaker-style boots are “built to last,” with their waterproof leather uppers and rugged Vibram rubber soles.
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Thank you to @hillarylatos for including our clients @ewoolwearables and @vibram in @residentdigital latest round up of essentials to pack for a winter getaway. ❄️

Products included:

👟 Alitza Loops: Optimal traction meets barefoot bliss. Ideal for fitness classes, barre, and studio sessions, this minimalist shoe is light, and breathable.

🦺 METRO Heated Vest: Up to 5 hours of power, 3 heat levels, and double the warmth of competitors, it’s a slim, versatile choice for all seasons.

🧤 Heated Glove Liners: 7 hours of warmth, 3 heat levels, individually heated fingers, and paired with SnapConnect™ for effortless charging.
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📢We`re excited to welcome Madelyn Kennedy to our team today for her Spring #internship! 👩‍💻

Madelyn is a senior at @endicottcollege
studying marketing and communications as well as advertising. 📈📧

In her free time, you can find her cross country or alpine skiing. 🚠🎿

#InternLife #CareerJourney #FutureLeaders #internshipgoals
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🌍 Unless the conversation about #sustainability takes place on a global stage, it is hard to imagine making onward progress. Countries, brands, designers, and retailers can’t work in silos because every component is connected - from materials, to manufacturing, to design, amongst many other considerations.

We were encouraged by the reports coming out of Davos’ World Economic Forum`s Annual Meeting. Heartfelt dialogues were taking place on protecting the planet, circularity and how do we do more with less, but @houdinisportswear CEO Eva Karlsson shared stark updates from their Planetary Boundaries Assessment — of the 9 boundaries measured, we are out of bounds in 6. Eva also noted that it is the responsibility of apparel brands to use design to change consumer behavior by designing products that have a long shelf life.


#DoconomyStageOfImpact #WEF2024 #ClimateAction #HoudiniSportswear #WEF #Davos
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Round of applause for Marni Illman on her promotion to Account Executive. Marni, seen here working alongside Alex, is always in the trenches, working on anything and everything client related. Please join us in wishing Marni a big congrats! 👏👏👏

#agencylife #promotion #congrats #instagood
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What’s next for CGPR? We are already gearing up for #2024SHOTShow January 23-26 in Las Vegas focused on the businesses of the shooting sports, law enforcement, and armed forces.

Three of our clients will be in attendance:

🧦🧤🔥 @ewoolwearables the #heatedapparel leader from Canada will debut its wearable #apparel and
#accessories engineered for tactical and hunting at booth #40109, level 1

🥾🏔️🎒 @lowaboots broadens technological #boot offerings with the new tibet evo collection for hunters and backpackers at booth #10162, level 2

🔦⚡️💦 @niteize is showcasing its INOVA #Rechargeable Tactical #Flashlight with 1000-meter range and RUNOFF® #Waterproof Hip Pack at booth #42760, level 1

We would love to see you.

💻 For more information, please contact Charlotte Daher de García at
charlotte@cgprpublicrelations.com

#IndustryLeaders #TacticalGear #Innovation #solutions
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A very Merry Christmas and Happy New Year to our amazing clients and community. We love this photo from @wednesdays_in_marblehead - it captures our neck of the woods perfectly! 🎄🎄🎄 ...

Working fur-iously before the pawlidays kick in! 🐾

Just a few days left! ❄️

How are you getting ready for your Winter Break?

Share your prep vibes/tips below! ✨

#winterbreak #seasonsgreetings
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Join us in congratulating our fall intern Julian Richtarich, on his last day with us! Thank you so much for the great job you`ve done over the past few months. 👏

Eager to see where your next adventure leads, here`s to the exciting future ahead! 🚀

And now, let`s hear some parting words from the intern himself: "This internship was an invaluable learning opportunity that guided me, provided me with essential skills, and ignited my curiosity. I feel very lucky to have worked alongside the wonderful people at CGPR. Thanks to everyone who made my internship an unforgettable and educational experience!"

Julian, everyone at CGPR/OMA wishes you an awesome second half of your senior year, enjoy! 🎓
#internshipjourney
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