About to celebrate our 30th anniversary, CGPR provides communication services to meet our clients’ needs and help them grow their businesses. We are a proven, experienced resource, serving as a strategic business partner and excell best when we are an active, engaged member of the marketing team helping companies achieve their business objectives. We have fused experience from large agencies, start ups and global brands into a nimble workforce with a personalized approach where all clients feel the touch of our senior team leadership. From developing public relations strategies and execution, to influencer programs, to content marketing, digital marketing strategies, public affairs, media training and crisis communication counsel, we prefer to be in the trenches, side by side with our clients.

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CGPR is fast, nimble and responsive. They are a true business partner always thinking about the big picture beyond product. Their deep knowledge of the outdoor industry combined with their expertise of fashion and consumer trends has been a solid asset. Their creativity and service minded approach makes them a pleasure to work with and I look forward to where we might go next.

- Niclas Bornling, GM North America and Head of Global Brand, Houdini Sportswear

LOWA works with CGPR because they help us elevate the brand and present it to a broader audience than our traditional outdoor consumer. We get more eyes on our product thru their PR efforts than we normally would. Their professionalism and follow-up with both ourselves and writers is superb.

- Peter Sachs, General Manager, LOWA

CGPR is a great partner.  They are very strategic, always thinking about the long game and their breadth of experience makes them a solid partner.They understand how to tell brand stories and to leverage a challenging news cycle.

They’re responsive and supportive, and the numbers don’t lie.  In our first year of working together KEEN’s earned media audience grew by 6,000%. The magic about this is that Keen appeared in national mainstream consumer and media outlets far beyond outdoor endemics introducing more consumers to the brand.

- Erik Burbank, Former Brand Officer, Keen Footwear

Alef Aeronautics chose CGPR as a strategic partner for thought leadership and media relations and they did not disappoint. The results beat expectations with 4.02 billion UMV reach. We saw important new coverage in key outlets such as Thomson Reuters, CNET, Forbes and BBC, in addition to a great segment on the NBC Affiliate KNTV. James, Kelly, Brooke and Chris did a great job on generating interest in US and Europe and China and handling the flood of post-event media requests. Their personal attention to each media outlet, experience in public relations, and attention to detail were a critical piece to our success.

- Jim Dukhovny, CEO, Alef Aeronautics

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🌟 Continuing our celebration of #WomensHistoryMonth with a shoutout to the incredible Lesley Christoph, the marketing director behind @lowaboots.

👢With more than two decades of dedication to advancing LOWA in the U.S., she`s been a driving force in shaping the brand strategy and creative execution across various marketing platforms. 

👏 We are so happy to work alongside you, Lesley. A big round of applause for all the impactful work she does.

#womeninmarketing #trailblazers #lowaboots
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Rick Case, the founder and CEO of @niteize, has steered the company for the last 35 years, tackling everyday challenges with a commitment to “inventing a better way.” 🧠💡

From the very first product to the hundreds that followed, the commitment to “inventing a better way” has been unwavering. We are so appreciative to be part of the Nite Ize journey. 👏

Thank you to Cassandra Ryan, Brenda Isaac, and Michael Boyd for your trust and confidence over the years. 🙏

#InventingABetterWay #Innovation #NiteIze #ProductStory #thankyou
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🌟 In celebration of #WomensHistoryMonth and #internationalwomensday2024, let’s spotlight the visionary CEO of @houdinisportswear, @evakhoudini! 🌟

🧥✨ Eva’s unwavering design approach, rooted in circularity, echoes her philosophy, “We don’t consume materials. We simply borrow them.”

🏆 Recently honored as ‘Impact Innovator of the Year’ at D-Congress, Eva pioneered the groundbreaking Houdini Circle. The first-of-its-kind retail store allows customers to choose garment access, from renting and subscribing to purchasing new, second-hand, or exclusive remade pieces, and even trading in garments – all in one venue.

💼 Featured at this year’s Davos’ World Economic Forum’s Annual Meeting, Eva emphasized the urgency of addressing planetary boundaries. Her advocacy centers around reshaping consumer behavior through thoughtful design, championing products with enduring value.

👏We applaud your groundbreaking work, Eva. Let’s continue amplifying women’s achievements! 💬✨

#WomensHistoryDay #houdinisportswear #circularfashion #sustainability
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Thank you, @small_town_stops, for crafting this in-depth feature article in @matadornetwork showcasing the @lowaboots Renegade GTX Mid hiking boots! 👏🥾

After putting their traction, fit, flexibility, support, and comfort to the test in the Colorado Rockies, Jessica was hooked. 🏞️

We love that Jessica shares our passion for these hiking boots. Will your LOWA boots be joining you on your next adventure?

#RockyMountains #MatadorMagazine #HikingBoots 🚶‍♂️🏔️
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⛵In a historic feat, @colebraueroceanracing, the lone woman among a sea of male competitors, is on the verge of becoming the first American woman to solo, non-stop circumnavigate the globe in the @globalsolochallenge.

🌊Nearing the finish line off the coast of Spain, the 29-year-old sailor’s incredible journey has captivated the world since October. Brauer, aboard her trusted 40-foot yacht ‘First Light,’ defies expectations and aims to inspire by showcasing her skills in a male-dominated field.

#SailingTrailblazer #GlobalSoloChallenge #ColeBrauer #womenshistorymonth @mustangsurvival
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✨ Celebrating Women’s History Month 2024 ✨

🎉 On day 4 of #womenshistorymonth, we celebrate our extended PR family at @offmadisonave. A round of applause for Sasha Howell, Heidi White, Lorna Bush, and Cassidy Clark who pursue this challenging craft with great passion.

👏 Share your own stories of remarkable women in your life and workplace. Let’s continue this empowering conversation and inspire positive change together. #WomensHistory #PRWomen #InspireChange 🌟
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The outdoor community has many circularity stars; we are privileged to work with one of the brightest 👉 @houdinisportswear and CEO Eva Karlsson.

Houdini’s secret sauce? A design checklist that embraces this philosophy: “We don’t consume materials. We simply borrow them.”🧥✨

🌏 87% of their styles are circular and loyalists often wear Houdini products over 1,000 times

👍 The brand is resonating with U.S. consumers leading to double-digit growth in the U.S. during the last year. 💚💚

Thank you Bart Schaneman and the @thedailybyor for your interest.
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@chadaher is repping @lowaboots in the @mtnstuff showroom at @outdoormarketalliance this week! Stop in and say hi if you’re there!

#lowaboots #denvercolorado #agencylife #lovewhatyoudo
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Cold and headed outdoors? We are lucky enough to work with a selection of incredible brands that will keep you warm and dry during the harshest of conditions. Read our latest blog on our Must-Have Outdoor Essentials for Braving Winter.

#agencylife #blogpost #wintergear #clientlove
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Love is at the heart of what we do at CGPR! 💖 Our team is passionate about creating meaningful connections and telling stories that resonate. Wishing you a Happy Valentine`s Day filled with love, success, and unforgettable moments! #ValentinesDay #PRLove #StorytellingMagic 📈❤️ ...

It’s Super Bowl weekend and we are ready for it – Swiftie style. Yesterday’s USA Today article revealed that American interest in the game is up 169% over last year. Viewership for all NFL games jumped 7% this season, Nielsen reported. A key part of that increase: Viewership among 12- to 17-year-old girls rose 8.1%.

People refer to it as the Swiftie effect, but to us it’s the power of a movement - social, generational, pure influence of positive vibes. Staffer Charlotte’s kiddos dressed up in their Super Bowl best for this weekend.

https://www.usatoday.com/story/graphics/2024/02/08/taylor-swift-super-bowl-audience-impact/72442914007/
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Celebrate National Girls & Women in Sports Day with us! 🏆 Did you know it’s today? 👏 Special kudos to our client @lowaboots ambassador @sstroeer, who truly embodies female empowerment. 💪 🌟

Sunny is not just a record-setting ultra-distance mountain runner and high-altitude mountaineer, but she’s also a fierce advocate for gender equity in the big mountain realm. 👟 🗻

Her business @awexpeditions offers incredible women’s expeditions to high altitude peaks globally. 🌍

As the executive director for the AWE Summit Scholarship Foundation, Sunny is breaking down barriers for women from all walks of life in the big mountain realm. 🤝

Join us in pushing the boundaries of women in sports. 🤾‍♀️

#NGWSD #WomenInSports #Empowerment
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Have you caught @vibram latest feature in @shape?

Here’s a quick recap:

Switch up your post-workout routine with V-Kumo Five Finger shoes!

🏃‍♀️ Perfect for minimalist enthusiasts, these recovery shoes offer comfort and breathability. Vibram’s signature XS Trek rubber ensures a solid grip for post-workout activities.

#FeaturedInShape #RecoveryShoes #FiveFingerShoes
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