Categories for Uncategorized

April just got weirder — no kidding

March 18, 2010

March 18, 2010 How can you not love the title of Jason Gay’s piece in this week’s Wall Street Journal on Tiger Woods’s decision to return to golf at the coming Masters next month: “The Couch – April Just Got Weirder.”...

PR: Lost but not forgotten

March 12, 2010

March 12, 2010 First, it was Representative Patrick Kennedy ranting about the news media not covering important subjects (Joan Kennedy said he was still upset about the death of his father), instead spending 24-7 on the messy resignation of Representative...

Thoughts on Olympic Fashion

February 23, 2010

February 23, 2010 Eleanor Sachs, our executive vice president, and I attended the first 5 days of the Olympics on behalf of our client 180s to execute a guerrilla marketing initiative that involved handing out over 500 ear warmers, working the...

Positivity abounds at winter tradeshows

February 16, 2010

February 16, 2010 The era of the “sky is falling” is definitely taking a back seat this year, at least from what I have seen at the most recent trade shows including SHOT, Outdoor Retailer Winter Market, SIA, and ISPO (and PROJECT this week)....

Bringing sexy back … to Colorado

February 4, 2010

February 4, 2010 Sex sells…so what else is new? Apparently it’s news in Grand Junction Colorado. After 37 years in Vegas, the SnowSports Industries America (SIA) moved their annual tradeshow to Denver, and it seems some small Colorado towns didn’t...

Pretty Powerful Twitter

January 25, 2010

January 25, 2010 Even in the last four years, press conferences – once the accepted way to get breaking news to the media – haven’t been too prevalent in PR.  They’re too slow a lot of work and easily scooped....

Keeping up with those trendy Joneses

January 6, 2010

January 6, 2010 We love Trendwatching.com. They’ve got hundreds of trendspotters around the world with a beat on what’s going on – and what’s going to be new next. They take all the info gathered and put it into tidy briefings...

You Are What You Tweet

December 22, 2009

Many CEOs and other executives are joining the Twitter world. Some have thousands of followers. While Twitter is a powerful influencer, misuse, a.k.a. “mis-tweeting,” can turn customers off to the brand and/or the company. So . . . – Share...