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We Heart NY

June 9, 2010

June 9, 2010 We’re in NYC this week with 180s, previewing the fall/winter 2010 line of ear warmers and gloves. We LOVE the new colors, especially the down ear warmers and the Susan G. Komen for the Cure line, and...

Glamour.com Playing Cupid?

June 4, 2010

June 4, 2010 Media entrepreneur and owner of Conde Nast Publications, Si Newhouse, feared licensing would cheapen the Conde Nast name and divert focus from the respected printed magazine that had endured for so long. He was all about preserving...

BP Takes The High Tweet

May 27, 2010

May 27, 2010 Just earlier last week a rogue twitter account claiming to be “BP Global PR” popped up and started tweeting some satire at an especially trying moment for BP. Interestingly enough, this fake account now has over twice...

World Cup Fever: South Africa 2010

May 20, 2010

May 20, 2010 Call it a case of temporary insanity, lasting 31 days, gripping over a billion people, reoccurring worldwide every 4 years. It’s the FIFA World Cup. In a few weeks, the eyes of the world will turn to...

Prom Politics in the Facebook Era

May 13, 2010

May 13, 2010 Yesterday, almost 9 years to the day since my senior prom, New York Times posted a story titled “Upload a Prom Dress Photo, and Hope.”  Naturally it caught the attention of all of us gals here in...

Who Knew What When?

April 2, 2010

April 2, 2010 I am shamed to say that I am a resident of the same state where the much covered bullying incident that resulted in the suicide of a 15 year-old student took place, South Hadley, Massachusetts. The events...

April just got weirder — no kidding

March 18, 2010

March 18, 2010 How can you not love the title of Jason Gay’s piece in this week’s Wall Street Journal on Tiger Woods’s decision to return to golf at the coming Masters next month: “The Couch – April Just Got Weirder.”...

PR: Lost but not forgotten

March 12, 2010

March 12, 2010 First, it was Representative Patrick Kennedy ranting about the news media not covering important subjects (Joan Kennedy said he was still upset about the death of his father), instead spending 24-7 on the messy resignation of Representative...

Thoughts on Olympic Fashion

February 23, 2010

February 23, 2010 Eleanor Sachs, our executive vice president, and I attended the first 5 days of the Olympics on behalf of our client 180s to execute a guerrilla marketing initiative that involved handing out over 500 ear warmers, working the...