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At CGPR, we take the time to teach clients (and their employees, sales reps. or brand ambassadors) how to use PR to leverage sales.

With every client, we begin our process by getting to know the company’s bottom line and brand values. Surrounding this, our team then creates a PR plan that works towards achieving the company’s financial, growth and communication goals. 

In our experience, we know public relations must work in tandem with all marketing efforts. This is why our agency works hand-in-hand with all marketing departments of your business to ensure alignment across the board. 

Our crisis management and mergers and acquisitions work utilizes a blend of strategic planning and our team’s first-hand experience working with the active lifestyle consumer brands. 

Founder Chris Goddard regularly works with the C-Suite to provide expert, one-on-one counsel for active lifestyle, fashion, and outdoor brands. Our one-on-one counsel includes media training, speech writing, internal issues management, crisis management, and how to use social media effectively.

See how our expertise translates to your business needs. Inquire about our services by contacting us directly. We can further discuss with you our work at CGPR.

Our Clients

CGPR helps clients achieve PR goals through strategic planning that is consistent with overall brand objectives. Here are just some of our clients.

Types Of Brands We Work With

Consumer Goods

Regional product launches, launch of UK brand in the U.S., general media relations, social media, media training, CEO coaching, special events, tastings, brand awareness.

Experience: Boston Potato Chips, Clausthaler non-alcoholic beer, CVS, Dr. Cool, Dyson, Elements (eco-friendly paints), Nicorette, Ocean Spray, Perfect Pushup, Radeberger, Snuggle, a consortium of Single Malt Scotch Whiskies, Wisk and Starbucks Tazo Tea

Real Estate

Strategic planning, media relations, crisis management, social media special events, media training, CEO coaching, and hotel openings.

Experience: Centex Destination Properties, First Winthrop Corporation, third largest landlord in the US (early 80’s) for residential, business, hotels, GHC Housing Partners, The Hermitage Club, Winter Park Real Estate, part of Winter Park resort

Tourism

CGPR’s experience includes hotel communications initiatives, media relations, crisis communications for American airline after terrorist attack, social media, media training and CEO coaching

Experience: Adolphus Hotel, British Airways, Bermuda Tourism, Copper Mountain, Bulfinch Hotel, Four Seasons hotels, Harbor House in Nantucket, Harbor View in Martha’s Vineyard, Snake River Lodge and Spa in Jackson Hole, Wyoming, White Elephant in Nantucket, TWA, Winthrop Hotels, and Winter Park

Retail

Strategic counsel, store openings, social media and media relations.

Experience: Eastern Mountain Sports, Filson and Merrell stores

Sporting Goods

Strategic counsel, global product launches and media relations

Experience: Wilson Racquet Sports

Private Clubs/Resort

Media Relations, crisis management, community relations

Experience: The Hermitage Club, Yacht Club Costa Smeralda (Porto Cervo)

Case Studies

Here are some examples of client situations, tactics and results.