The iPad 2, just introduced, has taken a turn for the eclectic, and we’re not talking about its music selections and capabilities. We are specifically scrutinizing the new, ready-to-wear app from Glamour enabling consumers to make an immediate purchase from the Gap through the click of a mouse, while watching Glamour Girls, the new TV show tailored especially for the iPad.
According to The New York Times, “This is cracking the code, finding a way to integrate products organically in the storytelling and actually having it be of value to the reader,” said William J. Wackermann, senior vice president and publishing director for Condé Nast Publications.