Categories for CGPR

PR Predictions for 2022 As 2022 rounds into form, there’s a lot of important work coming in the communications fields. The country, and the world, have been understandably focused on COVID. But as COVID enters its junior year,  there’s so...

Marketing Same Old Story? Yes, the outdoor space is booming—so how do you keep a narrative fresh when it has been the darling topic fro the media for over a year? By Chris Goddard EVERYONE KNOWS THAT OUTDOOR PARTICIPATION IS...

Oh the Places You’ll go: Vaxications: Revenge travel in a Post Pandemic World   With nearly half of the U.S. population vaccinated and restrictions easing nationwide, many people are contemplating plans that allow them to return to “normal.” For many...

THE MAGIC OF THE FENWAY FRANK POSTED APRIL 15, 2021  By Chris Goddard, President, CGPR – FWV’s Greater Boston Office This year, the sound of the crack of a bat and that Fenway Frank drowned in mustard has a special magic. The...

According to our survey, while most Americans have followed “stay at home” restrictions, an entirely new consumer group discovered outdoor experiences for the first time, while following social distancing rules. It is obvious that Americans have been going outside, but we thought...

  During these strange days, the outdoors are providing solace for many. And while it can be a balancing act finding ways to get outside while observing the latest guidelines, there’s no question that we’ve all been reminded recently that...

Where Do We Go Next? The Outdoor World is Key to Our Healing  Having just ended our second week of #social distancing and #stayhome instructions, the world is a dramatically different place, with the outdoor community facing extraordinary challenges, the...

In order for outdoor gear companies to initially establish themselves, they often attempt to carve out a niche within their industry. Developing a specific, identifiable niche can help consumers better understand the products, brand, and values of a company. And...

At CGPR, our passion for outdoor sports helps keep us connected to our clients, and motivated to constantly improve and push ourselves to be the best version of “us” that we can be. As a result, we try to spend...

Last night’s Democratic date was supposed to be a civil forum during which the remaining Democratic candidates could discuss key topics on the minds of the voters. The format of these debates are supposed to serve the American public. Last...