Categories for CGPR

According to our survey, while most Americans have followed “stay at home” restrictions, an entirely new consumer group discovered outdoor experiences for the first time, while following social distancing rules. It is obvious that Americans have been going outside, but we thought...

  During these strange days, the outdoors are providing solace for many. And while it can be a balancing act finding ways to get outside while observing the latest guidelines, there’s no question that we’ve all been reminded recently that...

Where Do We Go Next? The Outdoor World is Key to Our Healing  Having just ended our second week of #social distancing and #stayhome instructions, the world is a dramatically different place, with the outdoor community facing extraordinary challenges, the...

In order for outdoor gear companies to initially establish themselves, they often attempt to carve out a niche within their industry. Developing a specific, identifiable niche can help consumers better understand the products, brand, and values of a company. And...

At CGPR, our passion for outdoor sports helps keep us connected to our clients, and motivated to constantly improve and push ourselves to be the best version of “us” that we can be. As a result, we try to spend...

Last night’s Democratic date was supposed to be a civil forum during which the remaining Democratic candidates could discuss key topics on the minds of the voters. The format of these debates are supposed to serve the American public. Last...

Britney Jackson, CGPR’s Assistant Account Executive, just arrived in Kenya to work with our client LifeStraw. They will be teaming up to install water filtration systems at local schools and communities that don’t have access to safe drinking water. With every...

The parallels between business and sports are in some ways obvious. The desire to succeed, and the hard work and time commitment that’s required to do so, is a reality for both businesses and outdoor sportspeople. But by looking closer...

FRENCH/WEST/VAUGHAN ACQUIRES OUTDOOR LIFESTYLE PR AND BRAND MARKETING AGENCY CGPR Led by Founder Chris Goddard, Specialty Firm Expands FWV Footprint to Greater Boston, Agency to retain CGPR Name RALEIGH (Feb. 4, 2020) – French/West/Vaughan (FWV) one of the nation’s largest independently-owned...

The World of Retail Continues to be Unforgiving…  Consumers are expecting more from brands — not only with regard to their values, but also, with their online and in-store experiences. As a result, iconic retailers found it tough to survive,...