Is the News Release Dead?

This December, Chris participated in a forum exploring a recent story called “Is the Press Release Dead” hosted by the North American Snowsports Journalists Association (NASJA).

Is the news release dead? Well, not exactly. In fact it’s thriving. But a North American Snowsports Journalists Association (NASJA) online forum on explored the topic of how PR pros and journalists alike communicate today.

While the traditional news release is still a vital tool, publicists today utilize myriad tools to tell their story. What’s new? What’s working? NASJA panel moderator Tom Kelly will explore that with leading ski and outdoor industry PR pros and journalists.

Kelly, a lifelong ski industry communicator as both a publicist and a journalist, will moderate the discussion. Panelists include highly-respected outdoor industry PR leader Chris Goddard, Vail Resorts Senior Director of Communications Lindsay Hogan, innovative journalist and host of the Storm Skiing Journal and Podcast Stuart Winchester, and Ski Area Management Editor Katie Brinton. Brinton’s SAM Magazine was one of the catalysts with its November story “Is the Press Release Dead” by Canadian outdoors journalist Steven Threndyle..