SITUATION:Over a two year period, CGPR was tasked with raising Keen’s brand awareness beyond product, into advocacy and sustainability.

RESULTS:CGPR was successful in executing “detox the planet” initiatives, including an industry challenge to go PFC free, a call to increase the inclusivity of the outdoors to positioning Keen as a trend leader.

In 2021, KEEN reached over 8.5 billion readers via 1,557 placements.

In 2022, KEEN reached over 16.7 billion readers via 1,621 placements.