Categories for Uncategorized

New Year Equates to New Adventures: Overlanding

January 6, 2020

With the trend in “overlanding” outdoor adventure by car taking hold in the United States, Atlantic British, the largest independent supplier of parts and accessories for Land Rover and other iconic SUV brands, approached CGPR to raise its profile and...

How Instagram’s Changes Will Affect Brands

December 11, 2019

Instagram’s decision to begin hiding likes was made with the hope of reducing influencer and brand competition and focus more on making authentic connection. According to Mark Zuckerberg, “We want people to be less interested in how many likes a...

Public Relations Success in Five Easy Steps

October 22, 2019

In many of our business meetings, we ask why the decision was made to engage public relations. We ask this question because too often, there exists a lack of understanding not only about what public relations is, but how it...

Doing the Right Thing Results in Good PR

September 27, 2019

It’s difficult to anticipate when something small unexpectedly soars into much more than was anticipated. This was the case when a fourth grade boy from Florida was given the opportunity to celebrate the University of Tennessee Vols on college color...

3 Tips to Successfully Communicate with “Zillennials”

August 29, 2019

By: Claire Bailey and Alexis Reishus “We remember when the iPhone first launched but not the Blackberry. We represent a micro-generation of influential spending power, but no defined brand loyalty, providing fertile and untapped ground for businesses interested in grabbing...