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4 Signs Your Marketing Strategy is Outdated

March 7, 2020

Marketing strategies and best-practices have changed in an extremely wide variety of ways over the last decade. We highlighted a few of the most notable changes in our previous blog, which you can find here. From the explosion of social...

French/West/Vaughan Coronavirus Preparation

March 4, 2020

As we continue to navigate the evolving coronavirus, French West Vaughan, our parent company, shared thoughts about being prepared and thinking proactively. Read below: GUIDING PRINCIPLES AND COMMUNICATION TIPS FOR DEALING WITH THE CORONAVIRUS CRISIS The rapidly spreading Coronavirus requires...

What Your Business Can Learn From Outdoor Sports

February 19, 2020

The parallels between business and sports are in some ways obvious. The desire to succeed, and the hard work and time commitment that’s required to do so, is a reality for both businesses and outdoor sportspeople. But by looking closer...

New Year Equates to New Adventures: Overlanding

January 6, 2020

With the trend in “overlanding” outdoor adventure by car taking hold in the United States, Atlantic British, the largest independent supplier of parts and accessories for Land Rover and other iconic SUV brands, approached CGPR to raise its profile and...

How Instagram’s Changes Will Effect Brands

December 11, 2019

Instagram’s decision to begin hiding likes was made with the hope of reducing influencer and brand competition and focus more on making authentic connection. According to Mark Zuckerberg, “We want people to be less interested in how many likes a...

Public Relations Success in Five Easy Steps

October 22, 2019

In many of our business meetings, we ask why the decision was made to engage public relations. We ask this question because too often, there exists a lack of understanding not only about what public relations is, but how it...