Categories for Uncategorized

A Pirate Looks at 40 Scrappy, Joy, gratitude, community and passion. Looking back at Outdoor Retailer as it celebrates 40 years, these are the first words that come to mind. Seventy-five shows, millions of square feet of exhibition space, millions...

In recent months, it seemed as if it couldn’t get any worse for Facebook until it did. Two weeks ago, whistle-blower Frances Haugen testified before a Senate subcommittee on repeated failings from Facebook to address a multitude of wide-ranging concerns....

Last week, Democratic Congresswoman Alexandria Ocasio-Cortez was accosted by Republican Congressman Ted Yoho, who in front of reporters called her a f***ing b**** on the steps of the Capitol building in Washington, D.C. This was, according to reports, an unprovoked...

The Simple Art of Saying Thank You to Journalists in Today’s New Normal The past few days have been gut wrenching, frightening, like nothing we have ever seen before. We are dealing with a new normal that will be here...

Marketing strategies and best-practices have changed in an extremely wide variety of ways over the last decade. We highlighted a few of the most notable changes in our previous blog, which you can find here. From the explosion of social...

As we continue to navigate the evolving coronavirus, French West Vaughan, our parent company, shared thoughts about being prepared and thinking proactively. Read below: GUIDING PRINCIPLES AND COMMUNICATION TIPS FOR DEALING WITH THE CORONAVIRUS CRISIS The rapidly spreading Coronavirus requires...

The parallels between business and sports are in some ways obvious. The desire to succeed, and the hard work and time commitment that’s required to do so, is a reality for both businesses and outdoor sportspeople. But by looking closer...

With the trend in “overlanding” outdoor adventure by car taking hold in the United States, Atlantic British, the largest independent supplier of parts and accessories for Land Rover and other iconic SUV brands, approached CGPR to raise its profile and...

Instagram’s decision to begin hiding likes was made with the hope of reducing influencer and brand competition and focus more on making authentic connection. According to Mark Zuckerberg, “We want people to be less interested in how many likes a...

Today’s media cycle is ripe with daily stories on holiday shopping trends, best deals, the election and the pending impeachment; an unforgiving, volatile, challenging and exhausting circumstance, especially for consumer brands. With the White House utilizing Twitter to announce major...