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A Pirate Looks at 40

June 14, 2022

A Pirate Looks at 40 Scrappy, Joy, gratitude, community and passion. Looking back at Outdoor Retailer as it celebrates 40 years, these are the first words that come to mind. Seventy-five shows, millions of square feet of exhibition space, millions...

Facebook’s Perfect Storm

October 21, 2021

In recent months, it seemed as if it couldn’t get any worse for Facebook until it did. Two weeks ago, whistle-blower Frances Haugen testified before a Senate subcommittee on repeated failings from Facebook to address a multitude of wide-ranging concerns....

4 Signs Your Marketing Strategy is Outdated

March 7, 2020

Marketing strategies and best-practices have changed in an extremely wide variety of ways over the last decade. We highlighted a few of the most notable changes in our previous blog, which you can find here. From the explosion of social...

French/West/Vaughan Coronavirus Preparation

March 4, 2020

As we continue to navigate the evolving coronavirus, French West Vaughan, our parent company, shared thoughts about being prepared and thinking proactively. Read below: GUIDING PRINCIPLES AND COMMUNICATION TIPS FOR DEALING WITH THE CORONAVIRUS CRISIS The rapidly spreading Coronavirus requires...

What Your Business Can Learn From Outdoor Sports

February 19, 2020

The parallels between business and sports are in some ways obvious. The desire to succeed, and the hard work and time commitment that’s required to do so, is a reality for both businesses and outdoor sportspeople. But by looking closer...

New Year Equates to New Adventures: Overlanding

January 6, 2020

With the trend in “overlanding” outdoor adventure by car taking hold in the United States, Atlantic British, the largest independent supplier of parts and accessories for Land Rover and other iconic SUV brands, approached CGPR to raise its profile and...

How Instagram’s Changes Will Effect Brands

December 11, 2019

Instagram’s decision to begin hiding likes was made with the hope of reducing influencer and brand competition and focus more on making authentic connection. According to Mark Zuckerberg, “We want people to be less interested in how many likes a...