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Social media and technology have taken a dominant role in how consumers interact and engage with brands so much so that many are today leveraging social channels and corresponding metrics to influence sales and thought leadership. Focusing on digital makes...

October is a special month for New Englanders. The region welcomes visitors from all over the world who travel in droves to marvel at the beauty of autumn leaves, covered bridges, and a changing sea of colors adorning both the...

It’s difficult to anticipate when something small unexpectedly soars into much more than was anticipated. This was the case when a fourth grade boy from Florida was given the opportunity to celebrate the University of Tennessee Vols on college color...

It is staggering to me that five years ago this month, I shared both professional and personal insights in USA Today after an incident of violence against women was reported. At that time, I offered 10 ideas for how the NFL...

By: Claire Bailey and Alexis Reishus “We remember when the iPhone first launched but not the Blackberry. We represent a micro-generation of influential spending power, but no defined brand loyalty, providing fertile and untapped ground for businesses interested in grabbing...

Working in PR requires constant monitoring of the news cycle, the digital and traditional media landscape, and these days, social platforms. The rise and success of the influencer category has stimulated brand interest and sizable (and successful) collaborations. Even so,...

Evolving Supply Chains, Sustainability, Circularity, and Fun  Oh, and fabrics that are good for your soul. The trade show circuit seemingly never ends. Despite the searing heat of summer, the energy at Texworld and the Functional Fabric Fair in New...

“Reboot” – Observations from the first OutDoor by ISPO This is the word that best describes the prevailing spirit at the first OutDoor by ISPO that took place in Munich June 29 through July 3. According to the trade show...

Lamenting the Demise of the Slow Summer News Cycle Way back when, the consensus among public relations professionals was that August was undeniably one of the slowest news periods of the year because it was the time of the mass...

#adidas TERREX – Secrets of A Decade-long Partnership             It is rare in the PR agency world to establish a bond with a client that endures over 10 years – especially with a brand whose...