Categories for Uncategorized

Lamenting the Demise of the Slow Summer News Cycle

July 16, 2019

Lamenting the Demise of the Slow Summer News Cycle Way back when, the consensus among public relations professionals was that August was undeniably one of the slowest news periods of the year because it was the time of the mass...

The Sad Apology, Non- Apology from Robert Kraft

March 24, 2019

        The Sad Apology, Non- Apology from Robert Kraft   “I am truly sorry,’’ the Patriots owner said in his first statement since last month, when he denied engaging in any illegal activity at the Orchids of...

Crisis Management 101: Outdoor Industry In Flux

February 22, 2019

In the last two weeks, the outdoor community has been faced with several reputation crises: Camber Outdoors’ announcement of the “first ever” CEO diversity pledge and, this week, the resignation of REI CEO Jerry Stritzke and Camber’s Deanne Buck. Each story...

Are Your Apparel and Footwear Smarter than You?

January 14, 2019

After attending CES along with 179,999 other people, 4,500 exhibitors from 155 countries and, 6500 media, the answer is a definite maybe. It’s not the first time apparel, footwear or gear has showcased technical functionality. The outdoor and ski industries...

New Times Demand New Rules and Being Fearless

October 1, 2018

The first New Rules Summit hosted by the New York Times happened to fall during perhaps one of the most momentous times in our nation’s history, the Senate Judiciary Committee hearings on Judge Brett Cavanaugh. Bringing together powerful leaders from across...

Five Things I Learned in 25 Years

June 13, 2018

We are loving today’s story in Outdoor Retailer Magazine on our fearless leader and her 5, wait 6 things she’s learned along her 25 year journey in the outdoor industry. Take a read below:  Five Things I Learned in 25 Years...