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“Reboot” – Observations from the first OutDoor by ISPO This is the word that best describes the prevailing spirit at the first OutDoor by ISPO that took place in Munich June 29 through July 3. According to the trade show...

Lamenting the Demise of the Slow Summer News Cycle Way back when, the consensus among public relations professionals was that August was undeniably one of the slowest news periods of the year because it was the time of the mass...

#adidas TERREX – Secrets of A Decade-long Partnership             It is rare in the PR agency world to establish a bond with a client that endures over 10 years – especially with a brand whose...

Every summer, the $887 billion outdoor industry gathers to show products for the next year. We are so lucky to be a part of this vibrant community that is evolving to become more about every day activities attracting a wider...

        The Sad Apology, Non- Apology from Robert Kraft   “I am truly sorry,’’ the Patriots owner said in his first statement since last month, when he denied engaging in any illegal activity at the Orchids of...

In the last two weeks, the outdoor community has been faced with several reputation crises: Camber Outdoors’ announcement of the “first ever” CEO diversity pledge and, this week, the resignation of REI CEO Jerry Stritzke and Camber’s Deanne Buck. Each story...

After attending CES along with 179,999 other people, 4,500 exhibitors from 155 countries and, 6500 media, the answer is a definite maybe. It’s not the first time apparel, footwear or gear has showcased technical functionality. The outdoor and ski industries...

CGPR was privileged to co-host an intimate media dinner for 13 with adidas Outdoor in New York the first Tuesday after the Thanksgiving break in the midst of a very busy news cycle. Our guests included reporters from Bloomberg, CNBC,...

During the 2014 midterm elections, American citizens made history with the lowest voter turnout in nearly a century. Only 36.4% of registered voters cast a ballot. This week, with 435 House and 35 Senate seats up for election and a bevy...

The first New Rules Summit hosted by the New York Times happened to fall during perhaps one of the most momentous times in our nation’s history, the Senate Judiciary Committee hearings on Judge Brett Cavanaugh. Bringing together powerful leaders from across...