Categories for Client Events

Marketing Same Old Story? Yes, the outdoor space is booming—so how do you keep a narrative fresh when it has been the darling topic fro the media for over a year? By Chris Goddard EVERYONE KNOWS THAT OUTDOOR PARTICIPATION IS...

FRENCH/WEST/VAUGHAN ACQUIRES OUTDOOR LIFESTYLE PR AND BRAND MARKETING AGENCY CGPR Led by Founder Chris Goddard, Specialty Firm Expands FWV Footprint to Greater Boston, Agency to retain CGPR Name RALEIGH (Feb. 4, 2020) – French/West/Vaughan (FWV) one of the nation’s largest independently-owned...

As we head to Outdoor Retailer Summer Market in Denver this week, we celebrate our 25thanniversary and look forward to seeing friends that have been part of our journey. Join us for cake (and margaritas courtesy of adidas Outdoor) at...

Having just returned from Outdoor Retailer Summer Market in Salt Lake City, Grab ‘N Go is clearly the mantra for the modern outdoors – especially for an industry that is smack in the middle of a robust, dare I say,...

CGPR was recently in New York City with adidas Outdoor where we invited mainstream consumer outlets to its showroom to see adidas Outdoor’s fall/winter 2016 footwear and apparel collection. CGPR met with more than 60 editors from outlets including Bustle.com,...

Fresh off attending ISPO, we look forward to digging into the U.S world of snow sports, seeing the latest technology, enjoying the expected irreverent marketing, and saying good bye to David Ingemie, SIA‘s president who is retiring after 34 years...

CGPR recently attended the Outdoor Retailer Summer Market in Salt Lake City supporting adidas Outdoor, Kelty, Microban, PrimaLoft, Tailgaterz, W.L. Gore & Associates as well as Wenzel. We wanted to share our thoughts on what is trending:

Not to be outdone by Outdoor Retailer Summer Market 2015 taking place in two weeks in Salt Lake City, OutDoor Friedrichshafen previewed outdoor gear, apparel, accessories that will arrive at retail in Europe and beyond for Spring 2016. We come...

Last week, seventeen members of the media attended the GORE-TEX® SURROUND™ event in Denver. We invited them to test the new GORE-TEX® SURROUND™ footwear technology first hand. Twenty-five of the world’s leading outdoor footwear brands feature GORE-TEX® SURROUND™ in their...

Last week, we traveled to New York City with our client adidas Outdoor to preview its fall ’15 line of apparel and footwear to consumer media. We met with more than 50 print and online outlets including Cool Hunting, Cosmopolitan,...