Last week, seventeen members of the media attended the GORE-TEX® SURROUND™ event in Denver. We invited them to test the new GORE-TEX® SURROUND™ footwear technology first hand. Twenty-five of the world’s leading outdoor footwear brands feature GORE-TEX® SURROUND™ in their 2015 spring lines; we were lucky enough to have La Sportiva, Salewa, and Zamberlan participate at this event.
The event was hosted in an incredible space at the Denver Beer Company and the weather was perfect. Small pools of water were on hand outside for media to test the waterproofing feature. Looks like our media friends enjoyed sloshing around. Besides being durably waterproof like other GORE-TEX® products, shoes with GORE-TEX® SURROUND™ technology provides 360 degrees of breathability.
A team of Gore associates, including Andre Tiffany, was on hand to work closely with brand partners and talk to the media about the latest technology. Andre even took a moment to give us a full recap of the event:
The Gore team was thrilled with the outcome of the event and we couldn’t be happier! If you’re interested in learning more about the latest technology from our friends at Gore, please visit the following link.