Last week, we traveled to New York City with our client adidas Outdoor to preview its fall ’15 line of apparel and footwear to consumer media. We met with more than 50 print and online outlets including Cool Hunting, Cosmopolitan, Esquire, Gear Patrol, Huffington Post, Mademan, Maxim, SELF, Shape, The New York Times, The Wall Street Journal and Travel + Leisure.
In a nutshell, fashion, style and performance are still king, and it’s always interesting to see what styles resonate.
For women, it was all about the style and functionality of winter boots, the graphic prints on jackets and the lightweight characteristics and price points of the down jackets. Additionally, editors liked the new fleeces featuring stylish elements with a variety of colorways and the reflective elements in the footwear and apparel.
For men, there was strong interest in the expanded collection of trail runners with adidas’ proprietary Boost technology, the unique sock extension designed to keep out rocks and debris and shoes developed specifically for Spartan Races and Tough Mudders.
For apparel, it was all about technology and lifestyle. Media honed in on technical down jackets for extreme outdoor adventures to jackets that can easily transition from the slopes to streets and apparel designed for winter training outside.
Stay tuned for a recap this week from the GORE-TEX® SURROUND™ event.