Categories for Social Media

What I Learned from Senator John McCain

August 29, 2018

He was not my boss or my teacher. He was not a friend or a colleague. He was not a distant acquaintance. He was not a speaker at a rally I attended. He was not a member of my political...

CGPR president Chris Goddard looks ahead to 2016

January 6, 2016

CGPR president Chris Goddard looks at what’s ahead for the outdoor retail industry for 2016. What is your industry outlook for the year ahead? In a few words, “steady as she goes” with more peaks than valleys. While the unusually...

Snapchat – A Quick Primer on Best Practices

January 4, 2016

Many of us in the CGPR office use Snapchat on a personal level and this evolving PR tool certainly is front and center during conversation with brands trying to engage with a younger demographic under the age of 25. Here...

Think Before You Periscope

December 28, 2015

Periscope is an up and coming live-streaming video application making its way in social media. Though there are many benefits to using Periscope, there are many aspects that brands should consider before diving into the live-streaming world. I took a...

“Facebook is the New MySpace”

December 21, 2015

Social medias evolving landscape and why your company needs Instagram In a consumer market infiltrated by visually oriented millennials, Instagram is quickly dominating the social media world and driving other platforms out of the frame. Many brands struggle with marketing...

Be Personal, Authentic and Funny: Tips for Marketing To Millennials

December 14, 2015

There are approximately two billion millennials around the world. In the United States alone, the U.S. Census Bureau reported in June 2015 that there are 83.1 million millennials and 74.5 million baby boomers. Millennials are considered to be the largest and most diverse generation in the U.S. This distinctive demographic is described as the "digital generation" and THE next "must have customer." Without a doubt, these consumers have incredibly strong purchase power and can help make or break a brand.

Last Night’s GOP Debate (on Twitter)

September 17, 2015

You may have expected news to be made during the second GOP Debate last night, but it was really being made in the Twittersphere. Instead of learning about the candidates views on political issues, viewers witnessed the sarcasm and sass...