Categories for Social Media

He was not my boss or my teacher. He was not a friend or a colleague. He was not a distant acquaintance. He was not a speaker at a rally I attended. He was not a member of my political...

The madness of Black Friday and Cyber Monday has come and gone, mostly through our inboxes, Instagram and Facebook. Just like consumers being bombarded with holiday messaging, our favorite media and influencers are also trying to sift through their inboxes...

Having just returned from Outdoor Retailer Summer Market in Salt Lake City, Grab ‘N Go is clearly the mantra for the modern outdoors – especially for an industry that is smack in the middle of a robust, dare I say,...

CGPR president Chris Goddard looks at what’s ahead for the outdoor retail industry for 2016. What is your industry outlook for the year ahead? In a few words, “steady as she goes” with more peaks than valleys. While the unusually...

Many of us in the CGPR office use Snapchat on a personal level and this evolving PR tool certainly is front and center during conversation with brands trying to engage with a younger demographic under the age of 25. Here...

Periscope is an up and coming live-streaming video application making its way in social media. Though there are many benefits to using Periscope, there are many aspects that brands should consider before diving into the live-streaming world. I took a...

Social medias evolving landscape and why your company needs Instagram In a consumer market infiltrated by visually oriented millennials, Instagram is quickly dominating the social media world and driving other platforms out of the frame. Many brands struggle with marketing...

There are approximately two billion millennials around the world. In the United States alone, the U.S. Census Bureau reported in June 2015 that there are 83.1 million millennials and 74.5 million baby boomers. Millennials are considered to be the largest and most diverse generation in the U.S. This distinctive demographic is described as the "digital generation" and THE next "must have customer." Without a doubt, these consumers have incredibly strong purchase power and can help make or break a brand.

You may have expected news to be made during the second GOP Debate last night, but it was really being made in the Twittersphere. Instead of learning about the candidates views on political issues, viewers witnessed the sarcasm and sass...

In Monday’s NY Times, Julie Weed reported that more and more hotels are bypassing the “middle-man” travel agency sites like Expedia, and communicating directly with their guests via  Facebook, Twitter and smartphone Apps.  Several of the hotel representatives interviewed claimed...