PR Predictions for 2022 As 2022 rounds into form, there’s a lot of important work coming in the communications fields. The country, and the world, have been understandably focused on COVID. But as COVID enters its junior year, there’s so...
PR Predictions for 2022
THE MAGIC OF THE FENWAY FRANK
THE MAGIC OF THE FENWAY FRANK POSTED APRIL 15, 2021 By Chris Goddard, President, CGPR – FWV’s Greater Boston Office This year, the sound of the crack of a bat and that Fenway Frank drowned in mustard has a special magic. The...
According to our survey, while most Americans have followed “stay at home” restrictions, an entirely new consumer group discovered outdoor experiences for the first time, while following social distancing rules. It is obvious that Americans have been going outside, but we thought...
Reach Out
During these strange days, the outdoors are providing solace for many. And while it can be a balancing act finding ways to get outside while observing the latest guidelines, there’s no question that we’ve all been reminded recently that...
Where Do We Go Next? The Outdoor World is Key to Our Healing
Where Do We Go Next? The Outdoor World is Key to Our Healing Having just ended our second week of #social distancing and #stayhome instructions, the world is a dramatically different place, with the outdoor community facing extraordinary challenges, the...
In order for outdoor gear companies to initially establish themselves, they often attempt to carve out a niche within their industry. Developing a specific, identifiable niche can help consumers better understand the products, brand, and values of a company. And...
The Importance of Crisis Management for Brands
We’ve discussed in some of our previous blogs the concept of crisis management and why it’s so crucial for a brand. Catastrophe can strike in a wide variety of ways for companies in the year 2020, and being prepared for...
How Social Influencers Can Help Build A Brand
What are Social Influencers? As social media deepens its roots in societies around the world, opportunities for brands and companies to capitalize on the influence of these networks are growing. Social influencers, users on social media who have established credibility...
The Value of Public Relations Companies
The Role of PR Companies Today, journalists, reporters and assignment desks no longer gather their stories from press releases and quarterly updates. Clearly, Twitter, Facebook, and Instagram are playing an increasingly important role. The news cycle is 24-7 and is...
Four ways PR Evolved in the Last Decade
The Decade that Was As we move beyond the new year and into a new decade, it would be a mistake not to reflect on the decade we’re leaving behind. The 2000s brought with them significant technological advancements, changes in...
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