Categories for Social Media

The Importance of Crisis Management for Brands

February 8, 2020

We’ve discussed in some of our previous blogs the concept of crisis management and why it’s so crucial for a brand. Catastrophe can strike in a wide variety of ways for companies in the year 2020, and being prepared for...

How Social Influencers Can Help Build A Brand

January 16, 2020

What are Social Influencers? As social media deepens its roots in societies around the world, opportunities for brands and companies to capitalize on the influence of these networks are growing. Social influencers, users on social media who have established credibility...

The Value of Public Relations Companies

January 12, 2020

The Role of PR Companies Today, journalists, reporters and assignment desks no longer gather their stories from press releases and quarterly updates. Clearly, Twitter, Facebook, and Instagram are playing an increasingly important role. The news cycle is 24-7 and is...

Four ways PR Evolved in the Last Decade

January 9, 2020

The Decade that Was As we move beyond the new year and into a new decade, it would be a mistake not to reflect on the decade we’re leaving behind. The 2000s brought with them significant technological advancements, changes in...

What I Learned from Senator John McCain

August 29, 2018

He was not my boss or my teacher. He was not a friend or a colleague. He was not a distant acquaintance. He was not a speaker at a rally I attended. He was not a member of my political...

CGPR president Chris Goddard looks ahead to 2016

January 6, 2016

CGPR president Chris Goddard looks at what’s ahead for the outdoor retail industry for 2016. What is your industry outlook for the year ahead? In a few words, “steady as she goes” with more peaks than valleys. While the unusually...

Snapchat – A Quick Primer on Best Practices

January 4, 2016

Many of us in the CGPR office use Snapchat on a personal level and this evolving PR tool certainly is front and center during conversation with brands trying to engage with a younger demographic under the age of 25. Here...