Where Do We Go Next? The Outdoor World is Key to Our Healing Having just ended our second week of #social distancing and #stayhome instructions, the world is a dramatically different place, with the outdoor community facing extraordinary challenges, the...
Where Do We Go Next? The Outdoor World is Key to Our Healing
The Importance of Crisis Management for Brands
We’ve discussed in some of our previous blogs the concept of crisis management and why it’s so crucial for a brand. Catastrophe can strike in a wide variety of ways for companies in the year 2020, and being prepared for...
The Value of Public Relations Companies
The Role of PR Companies Today, journalists, reporters and assignment desks no longer gather their stories from press releases and quarterly updates. Clearly, Twitter, Facebook, and Instagram are playing an increasingly important role. The news cycle is 24-7 and is...
CGPR Expands Client Roster; Adds ECOS Paints
CGPR, a leading consumer active lifestyle agency, this week added ECOS Paints, an innovative, eco-friendly paint, stain, and varnish manufacturer, to its growing list of clients. Founded more than 30 years ago, ECOS Paints set out to revolutionize the...
Jolie Davis Goddard Joins CGPR as Chief Barketing Officer
CGPR, a leading consumer active lifestyle agency, this week welcomed eight-week-old Jolie as Chief Barketing Officer. In this role, she will become the youngest member of a multi-generational crew of experts responsible for providing strategic counsel, opinions and ideation in...
CGPR, a leading consumer active lifestyle public relations agency, today announced its official collaboration with Atlantic British, the largest retailer of Land Rover parts and accessories. Through this partnership, in the fall of 2019, Atlantic British is expanding awareness of...
CGPR Expands Team in Response to Agency Growth
CGPR, a leading consumer active lifestyle agency, today announced the addition of two new team members, Anna Craven and Britney Jackson, as account executive and account coordinator, respectively. The agency, which represents brands including LifeStraw, Kelty and PrimaLoft, also adds...
CGPR Founder Shares PR Best Practices at Outdoor Retailer 2019
Chris Ann Goddard, founding partner of public relations firm CGPR, will share PR best practices at this month’s Outdoor Retailer Snow Show (ORSS) in Denver, the largest U.S.-based outdoor industry trade show. ORSS attracts more than 1,000 exhibitors and 29,000...
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