CGPR, a leading consumer active lifestyle agency, today announced the addition of two new team members, Anna Craven and Britney Jackson, as account executive and account coordinator, respectively. The agency, which represents brands including LifeStraw, Kelty and PrimaLoft, also adds Boulder, Colo.-based Nite Ize to its client roster.
“This year has already been memorable in that we’re experiencing solid growth, and at the same time, celebrating milestones with valued clients including adidas Outdoor, which has been an agency client for 10 years,” said Chris Ann Goddard, CGPR founder and CEO. “Both Anna and Britney bring with them valuable skills in social media, earned media and reputation management, providing the agency with even greater depth of capability as we extend communications efforts for both existing and new clients.” CGPR has dedicated itself to collaborations and for which the team share passion. The agency’s expertise spans media relations, social media management, internal corporate communications, government relations, crisis management, inbound marketing and strategic planning.
Craven, a Massachusetts native and Brandeis University alum, returned to the Bay State after a year in New York City, serving as an account coordinator at Small Girls PR. While at Small Girls PR, Craven provided media relations support to several agency clients including thredUP, Absolut Art, Noken, and toured with the president of Iceland, Guðni Th. Jóhannesson, during his press visit to New York in 2018 to promote international tourism.
Jackson, a Salem State University graduate, has provided social media support and content development expertise to various area businesses including Marblehead-based Maddie’s SailLoft. While at Salem State, Jackson also participated in the Public Relations Student Society of America and was the project manager for the Peabody Chamber of Commerce through Salem State’s EXPECT program, which allows students to gain real world PR experience.
Along with new staff additions, CGPR was also named agency of record for Nite Ize, which designs, manufactures and globally distributes a catalog of more than 500 innovative, inventor-driven products that solve everyday challenges. Creator of the leading hands-free magnetic phone mounting system (Steelie®), Nite Ize also this year announced TRU Zip, the industry’s first sliding, toothless, and completely waterproof zipper. Debuting within Nite Ize’s RunOff waterproof accessory bags, popular with travelers and adventurers alike, TRU Zip technology re-engineered a component that had gone unchanged since its original creation in 1893.
“CGPR has proven to be a valuable business partner for Nite Ize, helping us grow brand reputation and influential media mindshare through successfully-executed product launches and strategic counsel,” said Brenda Isaac, Nite Ize’s Vice President of Marketing. “The agency delivers as promised, each and every day.”
Established in 1993, CGPR is a bi-coastal consumer active lifestyle agency founded on the premise that passion breeds enthusiasm, a structural tenet that has ensured the agency’s 25+ years of success. The firm’s accumulated experience is a result of collaborations with iconic brands including adidas Outdoor, Canada Goose, Helly Hansen, Jack Wolfskin, Merrell, Nite Ize, Patagonia, Sebago and Tretorn; component brands PrimaLoft, Vibram, W.L. Gore & Associates; and trade organization including Outdoor Industry Association, Outdoor Retailer and Snowsports Industry Association.
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