SITUATION: CGPR was tasked with supporting Rad Power Bike’s launch of two new models during the pandemic.

TACTICS: CGPR will create a personalized media strategy that will bring the new boke models directly to journalists and members of the media to garner interest.

RESULTS: We created a personal ride/test with a product development lead and allowed the member of the media to test ride a bike at an area of their choice ((Portland, Bay Area, Ventura, LA and in New York). Media attendance included outlets from the technology industry, outdoor, and broadmarket