Tag Archive: public relations

With the trend in “overlanding” outdoor adventure by car taking hold in the United States, Atlantic British, the largest independent supplier of parts and accessories for Land Rover and other iconic SUV brands, approached CGPR to raise its profile and...

Instagram’s decision to begin hiding likes was made with the hope of reducing influencer and brand competition and focus more on making authentic connection. According to Mark Zuckerberg, “We want people to be less interested in how many likes a...

Today’s media cycle is ripe with daily stories on holiday shopping trends, best deals, the election and the pending impeachment; an unforgiving, volatile, challenging and exhausting circumstance, especially for consumer brands. With the White House utilizing Twitter to announce major...

  CGPR, a leading consumer active lifestyle agency, this week added ECOS Paints, an innovative, eco-friendly paint, stain, and varnish manufacturer, to its growing list of clients. Founded more than 30 years ago, ECOS Paints set out to revolutionize the...

CGPR, a leading consumer active lifestyle public relations agency, today announced its official collaboration with Atlantic British, the largest retailer of Land Rover parts and accessories. Through this partnership, in the fall of 2019, Atlantic British is expanding awareness of...

In many of our business meetings, we ask why the decision was made to engage public relations. We ask this question because too often, there exists a lack of understanding not only about what public relations is, but how it...

Social media and technology have taken a dominant role in how consumers interact and engage with brands so much so that many are today leveraging social channels and corresponding metrics to influence sales and thought leadership. Focusing on digital makes...

October is a special month for New Englanders. The region welcomes visitors from all over the world who travel in droves to marvel at the beauty of autumn leaves, covered bridges, and a changing sea of colors adorning both the...

It’s difficult to anticipate when something small unexpectedly soars into much more than was anticipated. This was the case when a fourth grade boy from Florida was given the opportunity to celebrate the University of Tennessee Vols on college color...

It is staggering to me that five years ago this month, I shared both professional and personal insights in USA Today after an incident of violence against women was reported. At that time, I offered 10 ideas for how the NFL...