With the trend in “overlanding” outdoor adventure by car taking hold in the United States, Atlantic British, the largest independent supplier of parts and accessories for Land Rover and other iconic SUV brands, approached CGPR to raise its profile and...
New Year Equates to New Adventures: Overlanding
Today’s media cycle is ripe with daily stories on holiday shopping trends, best deals, the election and the pending impeachment; an unforgiving, volatile, challenging and exhausting circumstance, especially for consumer brands. With the White House utilizing Twitter to announce major...
CGPR Expands Client Roster; Adds ECOS Paints
CGPR, a leading consumer active lifestyle agency, this week added ECOS Paints, an innovative, eco-friendly paint, stain, and varnish manufacturer, to its growing list of clients. Founded more than 30 years ago, ECOS Paints set out to revolutionize the...
3 Ways To Ensure Your PR Doesn’t Scare This Halloween
October is a special month for New Englanders. The region welcomes visitors from all over the world who travel in droves to marvel at the beauty of autumn leaves, covered bridges, and a changing sea of colors adorning both the...
CGPR Expands Team in Response to Agency Growth
CGPR, a leading consumer active lifestyle agency, today announced the addition of two new team members, Anna Craven and Britney Jackson, as account executive and account coordinator, respectively. The agency, which represents brands including LifeStraw, Kelty and PrimaLoft, also adds...
3 Ways to Protect Your Brand from Fake Influencers
Working in PR requires constant monitoring of the news cycle, the digital and traditional media landscape, and these days, social platforms. The rise and success of the influencer category has stimulated brand interest and sizable (and successful) collaborations. Even so,...
#adidas TERREX – Secrets of A Decade-long Partnership
#adidas TERREX – Secrets of A Decade-long Partnership It is rare in the PR agency world to establish a bond with a client that endures over 10 years – especially with a brand whose...
Every summer, the $887 billion outdoor industry gathers to show products for the next year. We are so lucky to be a part of this vibrant community that is evolving to become more about every day activities attracting a wider...
CGPR Founder Shares PR Best Practices at Outdoor Retailer 2019
Chris Ann Goddard, founding partner of public relations firm CGPR, will share PR best practices at this month’s Outdoor Retailer Snow Show (ORSS) in Denver, the largest U.S.-based outdoor industry trade show. ORSS attracts more than 1,000 exhibitors and 29,000...
As we head to Outdoor Retailer Summer Market in Denver this week, we celebrate our 25thanniversary and look forward to seeing friends that have been part of our journey. Join us for cake (and margaritas courtesy of adidas Outdoor) at...
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