Social media and technology have taken a dominant role in how consumers interact and engage with brands so much so that many are today leveraging social channels and corresponding metrics to influence sales and thought leadership. Focusing on digital makes...
CGPR Expands Team in Response to Agency Growth
September 10, 2019
CGPR, a leading consumer active lifestyle agency, today announced the addition of two new team members, Anna Craven and Britney Jackson, as account executive and account coordinator, respectively. The agency, which represents brands including LifeStraw, Kelty and PrimaLoft, also adds...
Headed Towards the Finish Line – Marathon Recap
April 24, 2015
The 119th Boston Athletic Associations Marathon took place on a day that felt much like the past few months have – cold, damp and windy. As we stood on the sidewalk shivering, it was hard to believe the amazing turnout...
We Are Still Boston Strong – Despite the Winter
April 17, 2015
After a record-breaking winter, the city of Boston comes to life once again as it prepares for the 119th Boston Athletic Association's Marathon. The city accumulated 110.3 inches of snow from November to March 2015, and an estimated $35 million was spent to remove it all. During these months, many local runners had to find alternative methods for training. Many say that they've become much more familiar with their treadmills' as marathon-training clinics were cancelled citywide.
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