Social media and technology have taken a dominant role in how consumers interact and engage with brands so much so that many are today leveraging social channels and corresponding metrics to influence sales and thought leadership. Focusing on digital makes...
3 Ways to Protect Your Brand from Fake Influencers
August 21, 2019
Working in PR requires constant monitoring of the news cycle, the digital and traditional media landscape, and these days, social platforms. The rise and success of the influencer category has stimulated brand interest and sizable (and successful) collaborations. Even so,...
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