Tag Archive: consumer active lifestyle pr

Doing the Right Thing Results in Good PR

September 27, 2019

It’s difficult to anticipate when something small unexpectedly soars into much more than was anticipated. This was the case when a fourth grade boy from Florida was given the opportunity to celebrate the University of Tennessee Vols on college color...

CGPR Expands Team in Response to Agency Growth

September 10, 2019

CGPR, a leading consumer active lifestyle agency, today announced the addition of two new team members, Anna Craven and Britney Jackson, as account executive and account coordinator, respectively. The agency, which represents brands including LifeStraw, Kelty and PrimaLoft, also adds...

3 Ways to Protect Your Brand from Fake Influencers

August 21, 2019

Working in PR requires constant monitoring of the news cycle, the digital and traditional media landscape, and these days, social platforms. The rise and success of the influencer category has stimulated brand interest and sizable (and successful) collaborations. Even so,...