Tag Archive: CGPR Public Relations

  CGPR, a leading consumer active lifestyle agency, this week added ECOS Paints, an innovative, eco-friendly paint, stain, and varnish manufacturer, to its growing list of clients. Founded more than 30 years ago, ECOS Paints set out to revolutionize the...

CGPR, a leading consumer active lifestyle public relations agency, today announced its official collaboration with Atlantic British, the largest retailer of Land Rover parts and accessories. Through this partnership, in the fall of 2019, Atlantic British is expanding awareness of...

In many of our business meetings, we ask why the decision was made to engage public relations. We ask this question because too often, there exists a lack of understanding not only about what public relations is, but how it...

Social media and technology have taken a dominant role in how consumers interact and engage with brands so much so that many are today leveraging social channels and corresponding metrics to influence sales and thought leadership. Focusing on digital makes...

October is a special month for New Englanders. The region welcomes visitors from all over the world who travel in droves to marvel at the beauty of autumn leaves, covered bridges, and a changing sea of colors adorning both the...

It is staggering to me that five years ago this month, I shared both professional and personal insights in USA Today after an incident of violence against women was reported. At that time, I offered 10 ideas for how the NFL...

CGPR, a leading consumer active lifestyle agency, today announced the addition of two new team members, Anna Craven and Britney Jackson, as account executive and account coordinator, respectively. The agency, which represents brands including LifeStraw, Kelty and PrimaLoft, also adds...

By: Claire Bailey and Alexis Reishus “We remember when the iPhone first launched but not the Blackberry. We represent a micro-generation of influential spending power, but no defined brand loyalty, providing fertile and untapped ground for businesses interested in grabbing...

Working in PR requires constant monitoring of the news cycle, the digital and traditional media landscape, and these days, social platforms. The rise and success of the influencer category has stimulated brand interest and sizable (and successful) collaborations. Even so,...

After attending CES along with 179,999 other people, 4,500 exhibitors from 155 countries and, 6500 media, the answer is a definite maybe. It’s not the first time apparel, footwear or gear has showcased technical functionality. The outdoor and ski industries...