a customized plan to curate compelling stories to help achieve a company’s goals.
We know the importance of a consistent and uniform presence. We also know the importance of engagement and communication with your audience. When you work with us, you receive a partnership committed to your success. CGPR can help to define your brand with integrity and clarity, leverage your sales, and elevate to your potential.
CGPR has served as a crucial strategic partner for Atlantic British, Ltd., over the last three years. The CGPR team has helped the company navigate numerous corporate initiatives leading to very successful outcomes both from a business and PR perspective. They have also helped point us in various new directions that we may have otherwise not considered without their guidance. Having such seasoned professionals invested in our business, who are easy to work with, work very hard on our behalf, and care about our success, has been an invaluable addition to our team, the company, and the brand.
- Dave Newey, VP of Business Development and Growth, Atlantic British, Ltd.
One of the most valuable services we provide is incorporating communications into our clients’ business strategy and developing an execution plan that is in close alignment. We not only dive deep into the immediate task at hand, but also, engage in detailed research into clients’ business goals, values and specific sales strategies. We develop a communications plan that takes into consideration all audiences, internal and external, developing a tailored approach.
Whether it is a blogger, segment producer, assignment editor or a beat reporter, we are adept at managing relationships with online, print and broadcast professionals to successfully engage media and communicate a brand’s story, point of view or product details . Regardless of whether a client is a start-up, a respected brand or a global giant looking to reposition, we know how to turn messaging into storytelling. It is not just about garnering media coverage, we know how to integrate media relations into the business so it is an integral tool for growth.
CGPR has experience from conception to execution of diverse events across the country, and internationally. We’ve organized successful show rooms in New York City, small intimate media dinners, as well as more complicated events including large scale fashion shows and large press conferences. We’ve created experiential events in Vienna, Munich and London among other global destinations, community and media events introducing brands to new audiences with platforms that vary from speaker series, to fitness classes to attending a Broadway show. Lastly, we are very adept at leveraging brands’ presence at respected trade shows both on and off the trade show floor and through events pre and post shows.
Our broad scope of experience with large corporations, start-ups and mergers and acquisitions, gives us a sound base upon which to provide counsel to all parties involved and to make sure they are all using the same messaging. We come prepared with anticipated responses to tough questions, provide monitoring services for social media comments, both good and bad, and recommend responses if warranted.
Successful internal communications are critical for employee engagement and retention. We help our clients communicate effectively, and consistently, across internal teams and stakeholders. We create all messaging documents; writing internal HR memos and formulating the internal schedule for a formal in-house announcement.
We help clients with a broad spectrum of social needs, from creating the strategy to setting up a look and feel, to content generation and fostering online communities. With expert management and measurable results.
We work in tandem with marketing initiatives to integrate influencers for campaigns. We have helped launch and leverage multiple successful influencer communication strategies including athlete networks and lifestyle bloggers. We know brand ambassadors are key to brand growth and are accommodating to varying sizes of budgets
Clients are wise to nurture community relations. We help them to raise awareness of new community engagement initiatives, charitable efforts and include an invitation to participate. We often advise our clients on building a social purpose platform, and provide guidance on how, if, and when to communicate about such efforts.
CGPR helps clients achieve this through content generation, op-eds, speaking engagements, event and sponsorship recommendations and influential award submissions. We understand your industry and your goals to position your voice as an impactful thought leader.
It is critical for leaders and key stakeholders to be fluent in working with the media. We help our clients become media savvy so that they may clearly communicate their brand message. From body language, best practices to crafting concise, on brand messaging, we help clients control the situation, answer questions clearly and how to politely decline to comment when appropriate.
With years of experience in a variety of industries, we can successfully partner with a brand to authentically launch a product or new category with integrated marketing tactics to ensure that the message gets across in a competitive marketplace and crowded news landscape.
We represent our clients at multiple trade shows every year in the U.S. and internationally, making sure they garner the most media and buyer attention possible to make their exhibiting is well worth the investment. Our proven expertise at shows including Outdoor Retailer and ISPO goes well beyond media relations; it includes developing strategies for news announcements, experiential initiatives both on and off the show floor, collaborations where they make sense, as well as community relations.
CGPR advises clients on all aspects of mergers and acquisitions. We help make transactions successful with well-timed and thoughtful communication to all stakeholders, including employees, shareholders, media, the public, and investors. We assist our clients with strategic counsel leading up to the transaction, followed by message development and stakeholder engagement. Oftentimes, we embed our team with leadership to provide onsite, timely support.
With an unforgiving news cycle that is 24-7, it is much easier to make mistakes and much harder to work out of a bad, inarticulate message or a crisis. We are experts at preparing clients for that unexpected emergency situation. Our crisis management utilizes first-hand experience providing one-on-one counsel in media training, speech writing, internal issues management, crisis management, and how to use social media effectively.
Chris Goddard has rich experience in Washington DC having served the Mayor of New York, the Office of Congressional Liaison for the Department of Interior and the National Association of Counties. She is well versed in how Washington works and how to develop a public affairs strategy. CGPR has been involved in lobbying efforts for the nearly $867 billion outdoor industry for nearly 30 years and is ready to impart its proven expertise to clients that need or are interested in making sure their voice is heard.
