CGPR, a leading consumer active lifestyle public relations agency, today announced its official collaboration with Atlantic British, the largest retailer of Land Rover parts and accessories. Through this partnership, in the fall of 2019, Atlantic British is expanding awareness of its enhanced focus on the surging trend of overlanding.

“Overlanding is about exploration, to see and learn about our world, whether weekend adventures or months-long, off-the-grid style expeditions,” said Chris Goddard, principal and founder of CGPR. “Automotive gear is an area where we have complete comfort and experience.”

In 1970, Atlantic British opened for business and became North America’s first mail-order resource for maintenance parts for Land Rovers. Since then, Atlantic British has found continued success by embracing its three hallmarks of business: having the largest inventory of parts, housing the best technical expertise and providing five-star customer service validated by daily customer reviews.

public-relations-for-overlandingDavid Newey, head of business development for Atlantic British said, “We engaged CGPR to help us tell 50 years worth of stories about how our brand has been a part of thousands of adventures. Those exciting narratives of exploration will no doubt further fuel interest in overlanding for a demographic that lives to experience hard-to-reach destinations and off-grid travel.”

CGPR has dedicated itself to collaborations with brands for which the agency shares a passion. The agency’s expertise spans brand building, media relations, social media management, internal corporate communications, government relations, crisis management, inbound marketing and strategic planning.

Established in 1993, CGPR is a bi-coastal consumer active lifestyle agency founded on the premise that passion breeds enthusiasm, a structural tenet that has ensured the agency’s 25+ years of success. The firm’s accumulated experience is a result of collaborations with iconic brands including adidas Outdoor, Canada Goose, Helly Hansen, Jack Wolfskin, Merrell, Nite Ize, Patagonia, Sebago, Tretorn and Yakima; component brands PrimaLoft, Vibram, W.L. Gore & Associates; and trade organization including Outdoor Industry Association, Outdoor Retailer and Snowsports Industry Association. For more information on CGPR, visit

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