Categories for Public Relations

Marketing Same Old Story? Yes, the outdoor space is booming—so how do you keep a narrative fresh when it has been the darling topic fro the media for over a year? By Chris Goddard EVERYONE KNOWS THAT OUTDOOR PARTICIPATION IS...

THE MAGIC OF THE FENWAY FRANK POSTED APRIL 15, 2021  By Chris Goddard, President, CGPR – FWV’s Greater Boston Office This year, the sound of the crack of a bat and that Fenway Frank drowned in mustard has a special magic. The...

According to our survey, while most Americans have followed “stay at home” restrictions, an entirely new consumer group discovered outdoor experiences for the first time, while following social distancing rules. It is obvious that Americans have been going outside, but we thought...

  During these strange days, the outdoors are providing solace for many. And while it can be a balancing act finding ways to get outside while observing the latest guidelines, there’s no question that we’ve all been reminded recently that...

Where Do We Go Next? The Outdoor World is Key to Our Healing  Having just ended our second week of #social distancing and #stayhome instructions, the world is a dramatically different place, with the outdoor community facing extraordinary challenges, the...

Trade shows offer unique opportunities for companies to improve on their products, and strengthen their brand. But in order for a company to effectively do this, they need to have their priorities in order before they ever step foot into...

In order for outdoor gear companies to initially establish themselves, they often attempt to carve out a niche within their industry. Developing a specific, identifiable niche can help consumers better understand the products, brand, and values of a company. And...

Britney Jackson, CGPR’s Assistant Account Executive, just arrived in Kenya to work with our client LifeStraw. They will be teaming up to install water filtration systems at local schools and communities that don’t have access to safe drinking water. With every...

The parallels between business and sports are in some ways obvious. The desire to succeed, and the hard work and time commitment that’s required to do so, is a reality for both businesses and outdoor sportspeople. But by looking closer...

We’ve discussed in some of our previous blogs the concept of crisis management and why it’s so crucial for a brand. Catastrophe can strike in a wide variety of ways for companies in the year 2020, and being prepared for...