Categories for Public Relations

As we transition towards another new year, the public relations industry will endure shifts that further blur the previously-defined lines of our profession. Once purely focused on news generation and media relations, public relations now includes influencer marketing, content creation,...

Which brands landed on the naughty versus nice list? As media is our business, we regularly pause at year end to review the effectiveness and value of public relations with optics on both PR successes and PR failures. We focus...

He was not my boss or my teacher. He was not a friend or a colleague. He was not a distant acquaintance. He was not a speaker at a rally I attended. He was not a member of my political...

As we head to Outdoor Retailer Summer Market in Denver this week, we celebrate our 25thanniversary and look forward to seeing friends that have been part of our journey. Join us for cake (and margaritas courtesy of adidas Outdoor) at...

The madness of Black Friday and Cyber Monday has come and gone, mostly through our inboxes, Instagram and Facebook. Just like consumers being bombarded with holiday messaging, our favorite media and influencers are also trying to sift through their inboxes...

The cases of: Harvey Weinstein, Fearless Girl, Fox News’ top Lawyer and Cam Newton – A Motley Crew What a week, especially in the shadow of the tragedy in Las Vegas. Finally, the well-kept secrets are out regarding the unacceptable...

There are countless examples of powerful Twitter and Facebook campaigns that break records, shake up the social media world and perplex experts.  One that recently caught the eye of many was how J.J. Watt converted his name recognition into an...

Having just returned from Outdoor Retailer Summer Market in Salt Lake City, Grab ‘N Go is clearly the mantra for the modern outdoors – especially for an industry that is smack in the middle of a robust, dare I say,...

CGPR was recently in New York City with adidas Outdoor where we invited mainstream consumer outlets to its showroom to see adidas Outdoor’s fall/winter 2016 footwear and apparel collection. CGPR met with more than 60 editors from outlets including Bustle.com,...

Our senior vice president, Nicole Kieser, had the opportunity to speak to students at Northeastern University earlier this month. The class, Public Relations Principles, focused on crisis communications during a mass casualty incident- i.e. Boston Marathon bombings from April 15,...