Categories for Public Relations

Outdoor Retailer – July 2021

July 28, 2021

Marketing Same Old Story? Yes, the outdoor space is booming—so how do you keep a narrative fresh when it has been the darling topic fro the media for over a year? By Chris Goddard EVERYONE KNOWS THAT OUTDOOR PARTICIPATION IS...

THE MAGIC OF THE FENWAY FRANK

April 16, 2021

THE MAGIC OF THE FENWAY FRANK POSTED APRIL 15, 2021  By Chris Goddard, President, CGPR – FWV’s Greater Boston Office This year, the sound of the crack of a bat and that Fenway Frank drowned in mustard has a special magic. The...

Reach Out

May 13, 2020

  During these strange days, the outdoors are providing solace for many. And while it can be a balancing act finding ways to get outside while observing the latest guidelines, there’s no question that we’ve all been reminded recently that...

Where Do We Go Next? The Outdoor World is Key to Our Healing

April 27, 2020

Where Do We Go Next? The Outdoor World is Key to Our Healing  Having just ended our second week of #social distancing and #stayhome instructions, the world is a dramatically different place, with the outdoor community facing extraordinary challenges, the...

What Your Business Can Learn From Outdoor Sports

February 19, 2020

The parallels between business and sports are in some ways obvious. The desire to succeed, and the hard work and time commitment that’s required to do so, is a reality for both businesses and outdoor sportspeople. But by looking closer...

The Importance of Crisis Management for Brands

February 8, 2020

We’ve discussed in some of our previous blogs the concept of crisis management and why it’s so crucial for a brand. Catastrophe can strike in a wide variety of ways for companies in the year 2020, and being prepared for...