How to Establish a Brand in the Outdoor Category

January 7, 2020

Differentiating a Brand There’s no shortage of brands trying to become established in the competitive outdoor community which contributes roughly $887 billion to the U.S. economy. Even with quality products with game changing technology that meet specific needs, it is...

New Year Equates to New Adventures: Overlanding

January 6, 2020

With the trend in “overlanding” outdoor adventure by car taking hold in the United States, Atlantic British, the largest independent supplier of parts and accessories for Land Rover and other iconic SUV brands, approached CGPR to raise its profile and...

Top Ten Stories for the Outdoor Industry in 2019

December 24, 2019

The World of Retail Continues to be Unforgiving…  Consumers are expecting more from brands — not only with regard to their values, but also, with their online and in-store experiences. As a result, iconic retailers found it tough to survive,...

How Instagram’s Changes Will Effect Brands

December 11, 2019

Instagram’s decision to begin hiding likes was made with the hope of reducing influencer and brand competition and focus more on making authentic connection. According to Mark Zuckerberg, “We want people to be less interested in how many likes a...

CGPR Expands Client Roster; Adds ECOS Paints

November 7, 2019

  CGPR, a leading consumer active lifestyle agency, this week added ECOS Paints, an innovative, eco-friendly paint, stain, and varnish manufacturer, to its growing list of clients. Founded more than 30 years ago, ECOS Paints set out to revolutionize the...

Jolie Davis Goddard Joins CGPR as Chief Barketing Officer

November 5, 2019

CGPR, a leading consumer active lifestyle agency, this week welcomed eight-week-old Jolie as Chief Barketing Officer.  In this role, she will become the youngest member of a multi-generational crew of experts responsible for providing strategic counsel, opinions and ideation in...

Public Relations Success in Five Easy Steps

October 22, 2019

In many of our business meetings, we ask why the decision was made to engage public relations. We ask this question because too often, there exists a lack of understanding not only about what public relations is, but how it...