(This article appeared on snewsnet.com on February 2, 2018.)  We’re just a month into 2018, but Chris Goddard, founder of CGPR and 25-year industry veteran, has already logged more than 12,000 air miles in 2018, walked 46 miles of trade...

Chris Goddard, president of CGPR, reflects on 25 years of running the business. Below are her five take-aways. Digital = Complete Disruption The explosion of digital media can leave communicators feeling like they are standing in front of a tennis...

(Pictured above: This Land is Our Land March for Public Lands, July 27th, 2017, Utah State Capitol) 2017 brought political turmoil, international conflict, natural disasters and a growing social divide and yet, many companies and brands stepped up to be a...

The madness of Black Friday and Cyber Monday has come and gone, mostly through our inboxes, Instagram and Facebook. Just like consumers being bombarded with holiday messaging, our favorite media and influencers are also trying to sift through their inboxes...

The cases of: Harvey Weinstein, Fearless Girl, Fox News’ top Lawyer and Cam Newton – A Motley Crew What a week, especially in the shadow of the tragedy in Las Vegas. Finally, the well-kept secrets are out regarding the unacceptable...

There are countless examples of powerful Twitter and Facebook campaigns that break records, shake up the social media world and perplex experts.  One that recently caught the eye of many was how J.J. Watt converted his name recognition into an...

Change is in the Air for Sure. Whether defined as leaving Salt Lake City for Denver, the closing of outdoor specialty stores, fast fashion, the explosion of the cooler category, consolidation, big brands falling behind smaller more nimble e-commerce-savvy brands,...

How this famous line from the movie NETWORK still resonates today for tips pitching clients when mainstream media is too busy. This week, a horrific shooting captured our thoughts, TV sets were glued to the hearing with Attorney General Jeff...

No “doldrums of summer” this year.  A forecast of the changing media landscape in the coming season. The CGPR team just wrapped a busy week in New York City, representing clients and helping to organize the second annual Get Outdoors-NYC,...

Last week CGPR was in Washington, D.C. meeting with government agencies, Senators and Congress on behalf of our client Applied DNA Sciences (ADNAS), a leader in DNA marking technology and as part of the Outdoor Industry Association Capitol Summit. One...