By: Claire Bailey and Alexis Reishus “We remember when the iPhone first launched but not the Blackberry. We represent a micro-generation of influential spending power, but no defined brand loyalty, providing fertile and untapped ground for businesses interested in grabbing...

Working in PR requires constant monitoring of the news cycle, the digital and traditional media landscape, and these days, social platforms. The rise and success of the influencer category has stimulated brand interest and sizable (and successful) collaborations. Even so,...

Evolving Supply Chains, Sustainability, Circularity, and Fun  Oh, and fabrics that are good for your soul. The trade show circuit seemingly never ends. Despite the searing heat of summer, the energy at Texworld and the Functional Fabric Fair in New...

“Reboot” – Observations from the first OutDoor by ISPO This is the word that best describes the prevailing spirit at the first OutDoor by ISPO that took place in Munich June 29 through July 3. According to the trade show...

Lamenting the Demise of the Slow Summer News Cycle Way back when, the consensus among public relations professionals was that August was undeniably one of the slowest news periods of the year because it was the time of the mass...

#adidas TERREX – Secrets of A Decade-long Partnership             It is rare in the PR agency world to establish a bond with a client that endures over 10 years – especially with a brand whose...

Every summer, the $887 billion outdoor industry gathers to show products for the next year. We are so lucky to be a part of this vibrant community that is evolving to become more about every day activities attracting a wider...

        The Sad Apology, Non- Apology from Robert Kraft   “I am truly sorry,’’ the Patriots owner said in his first statement since last month, when he denied engaging in any illegal activity at the Orchids of...

In the last two weeks, the outdoor community has been faced with several reputation crises: Camber Outdoors’ announcement of the “first ever” CEO diversity pledge and, this week, the resignation of REI CEO Jerry Stritzke and Camber’s Deanne Buck. Each story...

After attending nearly a handful of technology, apparel and outdoor industry trade shows in January, CGPR founding partner Chris Ann Goddard highlighted a number of relevant trends taking shape in 2019: Passions Are Running High at All Trade Shows Technology...