The Importance of Crisis Management for Brands

February 8, 2020

We’ve discussed in some of our previous blogs the concept of crisis management and why it’s so crucial for a brand. Catastrophe can strike in a wide variety of ways for companies in the year 2020, and being prepared for...

How Social Influencers Can Help Build A Brand

January 16, 2020

What are Social Influencers? As social media deepens its roots in societies around the world, opportunities for brands and companies to capitalize on the influence of these networks are growing. Social influencers, users on social media who have established credibility...

The Value of Public Relations Companies

January 12, 2020

The Role of PR Companies Today, journalists, reporters and assignment desks no longer gather their stories from press releases and quarterly updates. Clearly, Twitter, Facebook, and Instagram are playing an increasingly important role. The news cycle is 24-7 and is...

Four ways PR Evolved in the Last Decade

January 9, 2020

The Decade that Was As we move beyond the new year and into a new decade, it would be a mistake not to reflect on the decade we’re leaving behind. The 2000s brought with them significant technological advancements, changes in...

How to Establish a Brand in the Outdoor Category

January 7, 2020

Differentiating a Brand There’s no shortage of brands trying to become established in the competitive outdoor community which contributes roughly $887 billion to the U.S. economy. Even with quality products with game changing technology that meet specific needs, it is...

New Year Equates to New Adventures: Overlanding

January 6, 2020

With the trend in “overlanding” outdoor adventure by car taking hold in the United States, Atlantic British, the largest independent supplier of parts and accessories for Land Rover and other iconic SUV brands, approached CGPR to raise its profile and...

Top Ten Stories for the Outdoor Industry in 2019

December 24, 2019

The World of Retail Continues to be Unforgiving…  Consumers are expecting more from brands — not only with regard to their values, but also, with their online and in-store experiences. As a result, iconic retailers found it tough to survive,...

How Instagram’s Changes Will Effect Brands

December 11, 2019

Instagram’s decision to begin hiding likes was made with the hope of reducing influencer and brand competition and focus more on making authentic connection. According to Mark Zuckerberg, “We want people to be less interested in how many likes a...