Trade shows offer unique opportunities for companies to improve on their products, and strengthen their brand. But in order for a company to effectively do this, they need to have their priorities in order before they ever step foot into...

In order for outdoor gear companies to initially establish themselves, they often attempt to carve out a niche within their industry. Developing a specific, identifiable niche can help consumers better understand the products, brand, and values of a company. And...

Marketing strategies and best-practices have changed in an extremely wide variety of ways over the last decade. We highlighted a few of the most notable changes in our previous blog, which you can find here. From the explosion of social...

As we continue to navigate the evolving coronavirus, French West Vaughan, our parent company, shared thoughts about being prepared and thinking proactively. Read below: GUIDING PRINCIPLES AND COMMUNICATION TIPS FOR DEALING WITH THE CORONAVIRUS CRISIS The rapidly spreading Coronavirus requires...

At CGPR, our passion for outdoor sports helps keep us connected to our clients, and motivated to constantly improve and push ourselves to be the best version of “us” that we can be. As a result, we try to spend...

Last night’s Democratic date was supposed to be a civil forum during which the remaining Democratic candidates could discuss key topics on the minds of the voters. The format of these debates are supposed to serve the American public. Last...

Britney Jackson, CGPR’s Assistant Account Executive, just arrived in Kenya to work with our client LifeStraw. They will be teaming up to install water filtration systems at local schools and communities that don’t have access to safe drinking water. With every...

The parallels between business and sports are in some ways obvious. The desire to succeed, and the hard work and time commitment that’s required to do so, is a reality for both businesses and outdoor sportspeople. But by looking closer...

Nearly all of the companies and individuals involved in the outdoor category have a deep rooted passion for the environment. From component brands to major retailers, taking care of the earth is of the utmost importance. But as our climate...

We’ve discussed in some of our previous blogs the concept of crisis management and why it’s so crucial for a brand. Catastrophe can strike in a wide variety of ways for companies in the year 2020, and being prepared for...