3 Tips to Successfully Communicate with “Zillennials”

August 29, 2019

By: Claire Bailey and Alexis Reishus “We remember when the iPhone first launched but not the Blackberry. We represent a micro-generation of influential spending power, but no defined brand loyalty, providing fertile and untapped ground for businesses interested in grabbing...

3 Ways to Protect Your Brand from Fake Influencers

August 21, 2019

Working in PR requires constant monitoring of the news cycle, the digital and traditional media landscape, and these days, social platforms. The rise and success of the influencer category has stimulated brand interest and sizable (and successful) collaborations. Even so,...

Lamenting the Demise of the Slow Summer News Cycle

July 16, 2019

Lamenting the Demise of the Slow Summer News Cycle Way back when, the consensus among public relations professionals was that August was undeniably one of the slowest news periods of the year because it was the time of the mass...

The Sad Apology, Non- Apology from Robert Kraft

March 24, 2019

        The Sad Apology, Non- Apology from Robert Kraft   “I am truly sorry,’’ the Patriots owner said in his first statement since last month, when he denied engaging in any illegal activity at the Orchids of...

Crisis Management 101: Outdoor Industry In Flux

February 22, 2019

In the last two weeks, the outdoor community has been faced with several reputation crises: Camber Outdoors’ announcement of the “first ever” CEO diversity pledge and, this week, the resignation of REI CEO Jerry Stritzke and Camber’s Deanne Buck. Each story...

2019 Trends and Musings from a Trade Show Warrior – Part II

February 13, 2019

After attending nearly a handful of technology, apparel and outdoor industry trade shows in January, CGPR founding partner Chris Ann Goddard highlighted a number of relevant trends taking shape in 2019: Passions Are Running High at All Trade Shows Technology...