Marketing strategies and best-practices have changed in an extremely wide variety of ways over the last decade. We highlighted a few of the most notable changes in our previous blog, which you can find here. From the explosion of social media to the all-around rise in digital marketing campaigns, so much of marketing now takes place online.
While the changing marketing landscape has presented tons of new opportunities for companies to reach wider audiences, it’s also led to other companies falling behind. If you’re worried your marketing strategy isn’t fully caught up with new trends, then keep an eye out for these 4 signs of your marketing strategy being outdated.
You Haven’t Changed Your Strategy in 5+ Years
If your marketing strategy hasn’t changed in over 5 years, there are almost definitely areas in which your company is falling behind. The good news? It’s not too late to fix things. The fact that you’re reading this article means you’re already moving in the right direction.
Educating yourself on modern marketing techniques and learning what other companies are doing to grow their business, brand, and audience is the first step toward moving into the modern age of marketing. In reality, there is no one “correct” way to market your company in the year 2020, but there are tons of possibilities. From social influencers to SEO, there are plenty of effective ways your company can grow its audience and generate leads, both through paid marketing opportunities and organic growth.
Your Social Media Strategy Isn’t Much of a Strategy
We’re willing to bet that your company is already on social media in one form or another. Whether it’s Facebook, Twitter, Instagram or one of the many other social channels that have exploded in popularity, you probably have at least one account dedicated to your company. You may even fire off the occasional tweet or post to your followers. Unfortunately, this really isn’t enough to help your company, and it’s brand, grow.
A social media marketing strategy is more involved than simply throwing up a post or two. There are lots of different methods companies use to maximize their social media presence. Here’s a blog post from Hootsuite that highlights, step by step, how a company can create a targeted, effective social media strategy.
Your Audience Isn’t Growing
In today’s world, potential consumers are bombarded by offers, discounts, and buying opportunities. As a result of the increase in the amount of ways companies can reach potential customers, industries are more competitive than ever. If you seem unable to breakthrough to a new wave of potential customers, your marketing strategies could be to blame.
Whether you’re measuring your audience by social media followers, visits to your website, or simply products sold, you never want to see things become stagnant. If you’ve seen a slowdown of eyes on your corporation, consider these ways of reshaping your marketing strategy.
The Content You’re Creating Is Going Unnoticed
If the content your marketing team is releasing isn’t gaining any traction, it may not be a knock on the content itself. How, where, and to who the content is being delivered is just as important as the content itself. There are a lot of things that can go wrong in the chain of an effective marketing strategy.
Effectively sharing content usually involves a blend of advertising, running social media campaigns, and targeting relevant audiences. One thing to always be mindful of in the year 2020 is that you want your content to be shareable.
Your marketing strategy being outdated is a problem. But it’s a problem with lots of potential solutions. Don’t turn a blind eye to these 4 signs of outdated marketing programs, because the earlier you spot the issues, the sooner you can fix them.