Jeff BlumenfeldSenior Counsel
Where and when did your career begin?
After four years at the Newhouse School at Syracuse University, I was ready to be the next Woodward or the next Bernstein. My cousin at Burson-Marsteller Public Relations in New York opened a door for me and I haven’t looked back since. Public relations was a career that combined my great loves: television, radio, writing, photography, special events, and getting free stuff.
Where have you worked?
Clients served include 3M Insulation Products, American MENSA, Burlington Industries, CIGNA, The Coleman Company, Du Pont, Eveready Battery, Konica USA (film and cameras), Iceland Tourist Board, Lands’ End, Life Magazine, Lucent Technologies, Michelin, Milliken, The Orvis Company, Ralston Purina, Raymarine, Russell Corp., Timberland, Timex, Virgin Atlantic, and W.L. Gore & Associates.
I’ve also developed a specialty in the field of adventure marketing and served as the director of communications of The Explorers Club, where I’m also a Fellow. Through this work I’ve been fortunate to meet some of the greatest explorers of our time, including Buzz Aldrin and Sir Edmund Hillary, Carl Sagan and Thor Heyerdahl. My love of adventure also lead to publishing my first book, one on adventure sponsorship, called “You Want to Go Where?” (Skyhorse Publishing, 2009). According to Amazon recently, I’m America’s 2.2 millionth most popular author, clearly leaving me with some room for improvement.
Where can you be found when you are not working?
Depends upon the temperature. If there’s snow, I’m cross-country skiing near my home in Boulder, or off downhill skiing in up the mountains where my daughters live. In summer, you’ll find me on a local trout stream with a vest full of woolly buggers in various colors.
If you were stranded on a desert island and could only bring 3 things, what would they be?
My family, because when it comes right down to it, family comes first.
Our 50-inch TV and satellite dish because, well, I can’t be talking to the family all the time.
My paper Day-Timer because Smartphones come and go, but Day-Timers last forever. Plus they don’t need to be recharged.