Tag Archive: millennials

Be Personal, Authentic and Funny: Tips for Marketing To Millennials

December 14, 2015

There are approximately two billion millennials around the world. In the United States alone, the U.S. Census Bureau reported in June 2015 that there are 83.1 million millennials and 74.5 million baby boomers. Millennials are considered to be the largest and most diverse generation in the U.S. This distinctive demographic is described as the "digital generation" and THE next "must have customer." Without a doubt, these consumers have incredibly strong purchase power and can help make or break a brand.