Tag Archive: crisis communication

Public Relations Success in Five Easy Steps

October 22, 2019

In many of our business meetings, we ask why the decision was made to engage public relations. We ask this question because too often, there exists a lack of understanding not only about what public relations is, but how it...

Crisis Management 101: Outdoor Industry In Flux

February 22, 2019

In the last two weeks, the outdoor community has been faced with several reputation crises: Camber Outdoors’ announcement of the “first ever” CEO diversity pledge and, this week, the resignation of REI CEO Jerry Stritzke and Camber’s Deanne Buck. Each story...