In many of our business meetings, we ask why the decision was made to engage public relations. We ask this question because too often, there exists a lack of understanding not only about what public relations is, but how it...
Public Relations Success in Five Easy Steps
October 22, 2019
Plea to NFL and New England Patriots: “Do Your Job”
September 13, 2019
It is staggering to me that five years ago this month, I shared both professional and personal insights in USA Today after an incident of violence against women was reported. At that time, I offered 10 ideas for how the NFL...
Crisis Management 101: Outdoor Industry In Flux
February 22, 2019
In the last two weeks, the outdoor community has been faced with several reputation crises: Camber Outdoors’ announcement of the “first ever” CEO diversity pledge and, this week, the resignation of REI CEO Jerry Stritzke and Camber’s Deanne Buck. Each story...
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