Tag Archive: cgpr

Crisis Management 101: Outdoor Industry In Flux

February 22, 2019

In the last two weeks, the outdoor community has been faced with several reputation crises: Camber Outdoors’ announcement of the “first ever” CEO diversity pledge and, this week, the resignation of REI CEO Jerry Stritzke and Camber’s Deanne Buck. Each story...

CGPR Founder Shares PR Best Practices at Outdoor Retailer 2019

January 22, 2019

Chris Ann Goddard, founding partner of public relations firm CGPR, will share PR best practices at this month’s Outdoor Retailer Snow Show (ORSS) in Denver, the largest U.S.-based outdoor industry trade show. ORSS attracts more than 1,000 exhibitors and 29,000...

Are Your Apparel and Footwear Smarter than You?

January 14, 2019

After attending CES along with 179,999 other people, 4,500 exhibitors from 155 countries and, 6500 media, the answer is a definite maybe. It’s not the first time apparel, footwear or gear has showcased technical functionality. The outdoor and ski industries...

Top 5 PR Predictions for 2019

December 31, 2018

As we transition towards another new year, the public relations industry will endure shifts that further blur the previously-defined lines of our profession. Once purely focused on news generation and media relations, public relations now includes influencer marketing, content creation,...

Top 3 PR Successes and Fails of 2018

December 28, 2018

Which brands landed on the naughty versus nice list? As media is our business, we regularly pause at year end to review the effectiveness and value of public relations with optics on both PR successes and PR failures. We focus...