Tag Archive: cgpr

Doing the Right Thing Results in Good PR

September 27, 2019

It’s difficult to anticipate when something small unexpectedly soars into much more than was anticipated. This was the case when a fourth grade boy from Florida was given the opportunity to celebrate the University of Tennessee Vols on college color...

CGPR Expands Team in Response to Agency Growth

September 10, 2019

CGPR, a leading consumer active lifestyle agency, today announced the addition of two new team members, Anna Craven and Britney Jackson, as account executive and account coordinator, respectively. The agency, which represents brands including LifeStraw, Kelty and PrimaLoft, also adds...

3 Tips to Successfully Communicate with “Zillennials”

August 29, 2019

By: Claire Bailey and Alexis Reishus “We remember when the iPhone first launched but not the Blackberry. We represent a micro-generation of influential spending power, but no defined brand loyalty, providing fertile and untapped ground for businesses interested in grabbing...

3 Ways to Protect Your Brand from Fake Influencers

August 21, 2019

Working in PR requires constant monitoring of the news cycle, the digital and traditional media landscape, and these days, social platforms. The rise and success of the influencer category has stimulated brand interest and sizable (and successful) collaborations. Even so,...

The Sad Apology, Non- Apology from Robert Kraft

March 24, 2019

        The Sad Apology, Non- Apology from Robert Kraft   “I am truly sorry,’’ the Patriots owner said in his first statement since last month, when he denied engaging in any illegal activity at the Orchids of...

Crisis Management 101: Outdoor Industry In Flux

February 22, 2019

In the last two weeks, the outdoor community has been faced with several reputation crises: Camber Outdoors’ announcement of the “first ever” CEO diversity pledge and, this week, the resignation of REI CEO Jerry Stritzke and Camber’s Deanne Buck. Each story...