Working in PR requires constant monitoring of the news cycle, the digital and traditional media landscape, and these days, social platforms. The rise and success of the influencer category has stimulated brand interest and sizable (and successful) collaborations. Even so,...
3 Ways to Protect Your Brand from Fake Influencers
Are Your Apparel and Footwear Smarter than You?
After attending CES along with 179,999 other people, 4,500 exhibitors from 155 countries and, 6500 media, the answer is a definite maybe. It’s not the first time apparel, footwear or gear has showcased technical functionality. The outdoor and ski industries...
Top 5 PR Predictions for 2019
As we transition towards another new year, the public relations industry will endure shifts that further blur the previously-defined lines of our profession. Once purely focused on news generation and media relations, public relations now includes influencer marketing, content creation,...
Top 3 PR Successes and Fails of 2018
Which brands landed on the naughty versus nice list? As media is our business, we regularly pause at year end to review the effectiveness and value of public relations with optics on both PR successes and PR failures. We focus...
CGPR was privileged to co-host an intimate media dinner for 13 with adidas Outdoor in New York the first Tuesday after the Thanksgiving break in the midst of a very busy news cycle. Our guests included reporters from Bloomberg, CNBC,...
As we head to Outdoor Retailer Summer Market in Denver this week, we celebrate our 25thanniversary and look forward to seeing friends that have been part of our journey. Join us for cake (and margaritas courtesy of adidas Outdoor) at...
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