My “real’ career began after I was a ski bum in Jackson Hole and I took a job as the Marketing Director at Marmot. There were only two of us on the marketing team and PR was a necessity with a strong ROI so it became my priority. I enjoyed the relationships with the media and the networking with clients. And because of my other marketing responsibilities I really learned the value of integrating those programs with PR and leveraging PR in marketing.
I have been lucky enough to work both in house with Marmot and JanSport and then on the agency side for a variety of global and boutique size companies. I have worked with a number of CPG brands in the outdoor/ski/bike and beverage space with well known brands such as Deer Valley, Clif Bar, Merrell Footwear, Wolverine, GU, Sierra Designs, Ultimate Direction, Pearl Izumi, DPS, Balega, Interbike, Mount Gay Rum, Sufferfest Beer, Royal Robbins and The TransRockies.
Where can you be found when you are not working?
I’m always walking and hiking on trails or near a soccer field where I just dropped off my son. I can be found on the beach while enjoying the sun or at home cleaning up after my two kids and two one eyed cats, Cheech and Chong.
If you were stranded on a desert island and could only bring 3 things, what would they be?
1. My husband
2. Endless supply of champagne and chocolate