CGPR, a leading consumer active lifestyle agency, this week welcomed eight-week-old Jolie as Chief Barketing Officer. In this role, she will become the youngest member of a multi-generational crew of experts responsible for providing strategic counsel, opinions and ideation in support of the furry, four-legged market demographic.
The oft overlooked population has experienced a notable surge in the last 10 years, specifically within the outdoor and consumer active lifestyle industries, where “man’s best friend’ has a seat at every table. CGPR, with years of category experience in fitness, fashion, apparel, footwear, food and component brand, necessitated additional insight from the four-legged furry population. Jolie joins her big sister Chloe and park pal, Bella, to round out the trio of experts.
“Dogs can be found in just about every location that humans travel—planes, trains or automobiles,” said Chris Goddard, CGPR founder and Jolie’s steward. “As many of our clients maintain dog-friendly environments and in fact manufacture products to improve the lives of our furry family members, we thought it prudent to bring aboard an additional team member to assist us with campaigns targeted at this specific population. We have immense faith that Jolie, in conjunction with agency counselors Chloe and Bella, will add immediate value to our team—not only with her counsel, but cuddles and daily support, too.”
CGPR expertise, spanning media relations, social media management, internal corporate communications, government relations, crisis management, inbound marketing and strategic planning, will be immediately extended with Jolie’s addition. Clients can anticipate an extra layer of feedback on products geared towards the furry, four-legged audience, a level of service no other agency has offered to date, and one CGPR’s Goddard believes will help set her agency apart.
Established in 1993, CGPR is a bi-coastal consumer active lifestyle agency founded on the premise that passion breeds enthusiasm, a structural tenet that has ensured the agency’s 25+ years of success. The firm’s accumulated experience is a result of collaborations with iconic brands including adidas Outdoor, Canada Goose, Helly Hansen, Jack Wolfskin, Merrell, Nite Ize, Patagonia, Sebago, Tretorn and Yakima; component brands PrimaLoft, Vibram, W.L. Gore & Associates; and trade organization including Outdoor Industry Association, Outdoor Retailer and Snowsports Industry Association. For more information on CGPR, visit www.cgprpublicrelations.com or follow us on Twitter @CGPRMarblehead.