Categories for Social Media Strategies

The Importance of Crisis Management for Brands

February 8, 2020

We’ve discussed in some of our previous blogs the concept of crisis management and why it’s so crucial for a brand. Catastrophe can strike in a wide variety of ways for companies in the year 2020, and being prepared for...

How Social Influencers Can Help Build A Brand

January 16, 2020

What are Social Influencers? As social media deepens its roots in societies around the world, opportunities for brands and companies to capitalize on the influence of these networks are growing. Social influencers, users on social media who have established credibility...

The Value of Public Relations Companies

January 12, 2020

The Role of PR Companies Today, journalists, reporters and assignment desks no longer gather their stories from press releases and quarterly updates. Clearly, Twitter, Facebook, and Instagram are playing an increasingly important role. The news cycle is 24-7 and is...