Categories for Holiday

As we transition towards another new year, the public relations industry will endure shifts that further blur the previously-defined lines of our profession. Once purely focused on news generation and media relations, public relations now includes influencer marketing, content creation,...

Which brands landed on the naughty versus nice list? As media is our business, we regularly pause at year end to review the effectiveness and value of public relations with optics on both PR successes and PR failures. We focus...

The madness of Black Friday and Cyber Monday has come and gone, mostly through our inboxes, Instagram and Facebook. Just like consumers being bombarded with holiday messaging, our favorite media and influencers are also trying to sift through their inboxes...