Categories for CGPR

The madness of Black Friday and Cyber Monday has come and gone, mostly through our inboxes, Instagram and Facebook. Just like consumers being bombarded with holiday messaging, our favorite media and influencers are also trying to sift through their inboxes...

The cases of: Harvey Weinstein, Fearless Girl, Fox News’ top Lawyer and Cam Newton – A Motley Crew What a week, especially in the shadow of the tragedy in Las Vegas. Finally, the well-kept secrets are out regarding the unacceptable...

There are countless examples of powerful Twitter and Facebook campaigns that break records, shake up the social media world and perplex experts.  One that recently caught the eye of many was how J.J. Watt converted his name recognition into an...

Having just returned from Outdoor Retailer Summer Market in Salt Lake City, Grab ‘N Go is clearly the mantra for the modern outdoors – especially for an industry that is smack in the middle of a robust, dare I say,...

CGPR was recently in New York City with adidas Outdoor where we invited mainstream consumer outlets to its showroom to see adidas Outdoor’s fall/winter 2016 footwear and apparel collection. CGPR met with more than 60 editors from outlets including Bustle.com,...

Our senior vice president, Nicole Kieser, had the opportunity to speak to students at Northeastern University earlier this month. The class, Public Relations Principles, focused on crisis communications during a mass casualty incident- i.e. Boston Marathon bombings from April 15,...

Fresh off attending ISPO, we look forward to digging into the U.S world of snow sports, seeing the latest technology, enjoying the expected irreverent marketing, and saying good bye to David Ingemie, SIA‘s president who is retiring after 34 years...

CGPR president Chris Goddard looks at what’s ahead for the outdoor retail industry for 2016. What is your industry outlook for the year ahead? In a few words, “steady as she goes” with more peaks than valleys. While the unusually...

You may have expected news to be made during the second GOP Debate last night, but it was really being made in the Twittersphere. Instead of learning about the candidates views on political issues, viewers witnessed the sarcasm and sass...

Not to be outdone by Outdoor Retailer Summer Market 2015 taking place in two weeks in Salt Lake City, OutDoor Friedrichshafen previewed outdoor gear, apparel, accessories that will arrive at retail in Europe and beyond for Spring 2016. We come...