Archives

SITUATION: W.L. Gore & Associates, manufacturers of Gore-Tex, faced a unique challenge. While Gore-Tex is a well-established brand in the sports and outdoor industries, many consumers were not aware of Gore Citywear, in which Gore-Tex fabrics were used in high...

SITUATION: Perfect Pushup, a brand known mostly for its original Perfect Pushup product, needed to communicate the fact that the brand was evolving and adding several new products to its product line. The brand was “stuck” in its perception from...

SITUATION: 180s, a leading manufacturer of wintersport performance accessories including gloves and ear warmers, was looking to leverage its involvement with U.S. freestyle champion and Olympic hopeful Patrick Deneen at the 2010 Vancouver Olympic Games. TACTICS: CGPR created a three-day...

SITUATION: On Friday, October 1, 2010, during live coverage of the Ryder Cup, Mike Tirico from ESPN made reference to the malfunction of the U.S. Team’s rainwear, calling the incident “GORE-TEX GATE”. However, the U.S. team was wearing uniforms that...

 SITUATION: Yakima, an innovator in vehicle racks for boats, bikes, winter sports gear, and cargo solutions, was looking for ways to stand out at Interbike, the largest cycling tradeshow then taking place in Las Vegas. The show, due to the passion...

SITUATION: Canada Goose, an iconic fashion brand in Canada with a respected heritage, was looking to establish its authenticity in the U.S. outdoor community. Canada Goose tasked CGPR with introducing the brand to outdoor retailers.  TACTICS: In addition to media relations, CGPR...

SITUATION: CGPR clients, adidas Outdoor and W. L. Gore & Associates, work together often on the development of high-performance apparel and footwear technology. W.L. Gore & Associates and adidas Outdoor were looking for a cost-effective way to jointly introduce new technology in...

SITUATION: HMH’s classic book character Curious George was celebrating its 75th birthday and HMH hoped to reinvigorate to brand to spur sales with this new milestone. The company was releasing a special collectable books series and a new book about...

SITUATION: PrimaLoft, a respected leader in synthetic insulation, initiated a brand relaunch that not only included a visual refresh, but also, a complete renaming of its technology offerings and a change in the way it referenced its technology benefits and...

SITUATION: In early 2017, Emerald Expositions, the owner of Outdoor Retailer, faced pressure to move the largest outdoor trade show out of Salt Lake City, where it had been for 22 years because of discontent from the show’s customers about...