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The Simple Art of Saying Thank You to Journalists in Today’s New Normal The past few days have been gut wrenching, frightening, like nothing we have ever seen before. We are dealing with a new normal that will be here...

Trade shows offer unique opportunities for companies to improve on their products, and strengthen their brand. But in order for a company to effectively do this, they need to have their priorities in order before they ever step foot into...

In order for outdoor gear companies to initially establish themselves, they often attempt to carve out a niche within their industry. Developing a specific, identifiable niche can help consumers better understand the products, brand, and values of a company. And...

Marketing strategies and best-practices have changed in an extremely wide variety of ways over the last decade. We highlighted a few of the most notable changes in our previous blog, which you can find here. From the explosion of social...

As we continue to navigate the evolving coronavirus, French West Vaughan, our parent company, shared thoughts about being prepared and thinking proactively. Read below: GUIDING PRINCIPLES AND COMMUNICATION TIPS FOR DEALING WITH THE CORONAVIRUS CRISIS The rapidly spreading Coronavirus requires...

At CGPR, our passion for outdoor sports helps keep us connected to our clients, and motivated to constantly improve and push ourselves to be the best version of “us” that we can be. As a result, we try to spend...