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The parallels between business and sports are in some ways obvious. The desire to succeed, and the hard work and time commitment that’s required to do so, is a reality for both businesses and outdoor sportspeople. But by looking closer...

Nearly all of the companies and individuals involved in the outdoor category have a deep rooted passion for the environment. From component brands to major retailers, taking care of the earth is of the utmost importance. But as our climate...

We’ve discussed in some of our previous blogs the concept of crisis management and why it’s so crucial for a brand. Catastrophe can strike in a wide variety of ways for companies in the year 2020, and being prepared for...

FRENCH/WEST/VAUGHAN ACQUIRES OUTDOOR LIFESTYLE PR AND BRAND MARKETING AGENCY CGPR Led by Founder Chris Goddard, Specialty Firm Expands FWV Footprint to Greater Boston, Agency to retain CGPR Name RALEIGH (Feb. 4, 2020) – French/West/Vaughan (FWV) one of the nation’s largest independently-owned...