The World of Retail Continues to be Unforgiving… Consumers are expecting more from brands — not only with regard to their values, but also, with their online and in-store experiences. As a result, iconic retailers found it tough to survive,...
Top Ten Stories for the Outdoor Industry in 2019
December 24, 2019
How Instagram’s Changes Will Effect Brands
December 11, 2019
Instagram’s decision to begin hiding likes was made with the hope of reducing influencer and brand competition and focus more on making authentic connection. According to Mark Zuckerberg, “We want people to be less interested in how many likes a...
Today’s media cycle is ripe with daily stories on holiday shopping trends, best deals, the election and the pending impeachment; an unforgiving, volatile, challenging and exhausting circumstance, especially for consumer brands. With the White House utilizing Twitter to announce major...
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