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By: Claire Bailey and Alexis Reishus “We remember when the iPhone first launched but not the Blackberry. We represent a micro-generation of influential spending power, but no defined brand loyalty, providing fertile and untapped ground for businesses interested in grabbing...

Working in PR requires constant monitoring of the news cycle, the digital and traditional media landscape, and these days, social platforms. The rise and success of the influencer category has stimulated brand interest and sizable (and successful) collaborations. Even so,...

Evolving Supply Chains, Sustainability, Circularity, and Fun  Oh, and fabrics that are good for your soul. The trade show circuit seemingly never ends. Despite the searing heat of summer, the energy at Texworld and the Functional Fabric Fair in New...