CGPR was recently in New York City with adidas Outdoor where we invited mainstream consumer outlets to its showroom to see adidas Outdoor’s fall/winter 2016 footwear and apparel collection. CGPR met with more than 60 editors from outlets including Bustle.com, Glamour, Harper’s Bazaar, Men’s Fitness, Men’s Journal, O, The Oprah Magazine, People, Shape, Teen Vogue, themanual.com, and Travel + Leisure, among others.
Throughout the two days, we continued to see the same themes evolve from media which speaks to consumer state of mind and how outdoor activities influence apparel and footwear.
Athleisure is Here to Stay: Over the two days, there was significant dialogue about the continued presence of “athleisure”, the number of fashion brands creating their own athleisure collections, and how this is affecting the market overall.
Consumers Conscious about Wearing Style, but Being Comfortable: Media also raised the point that more consumers are conscious of wearing stylish, yet comfortable apparel and footwear.
Definition of the Outdoors is Changing: More consumers are participating in outdoor activities such as trail running, hiking, and adventure races, etc., and are taking vacations or weekend trips designed around getting people outside.
A few additional takeaways from our meetings:
The Fashion and outdoor industries continue to intersect and we don’t see this trend abating any time soon. We love hearing about the trends from our media friends and look forward to returning in November, to present adidas Outdoor’s 2017 spring/summer line!