Fresh off attending ISPO, we look forward to digging into the U.S world of snow sports, seeing the latest technology, enjoying the expected irreverent marketing, and saying good bye to David Ingemie, SIA‘s president who is retiring after 34 years...
CGPR president Chris Goddard looks ahead to 2016
January 6, 2016
CGPR president Chris Goddard looks at what’s ahead for the outdoor retail industry for 2016. What is your industry outlook for the year ahead? In a few words, “steady as she goes” with more peaks than valleys. While the unusually...
Snapchat – A Quick Primer on Best Practices
January 4, 2016
Many of us in the CGPR office use Snapchat on a personal level and this evolving PR tool certainly is front and center during conversation with brands trying to engage with a younger demographic under the age of 25. Here...
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