Periscope is an up and coming live-streaming video application making its way in social media. Though there are many benefits to using Periscope, there are many aspects that brands should consider before diving into the live-streaming world.
I took a seminar on the best practices of Periscope, and here are my first impressions:
Bandwidth: Periscope is a commitment
Periscopes niche in the social media realm is that its live and instant- and there isnt any way around that. Unlike Facebook and Twitter, brands can not prepare their post in advance and share it at a later date. Posts must be planned well beforehand to account for the real-time component.
For some brands the preparation could mean coordinating with a spokesperson, creating a storyboard and script, or even planning an event.
Periscope streams can also be accessed by users within 24 hours after a live stream event. Brands could potentially miss an opportunity to engage with users who choose to watch it when it is convenient for them unless they prepare for a staff member to monitor their account around the clock. (more…)