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Think Before You Periscope

December 28, 2015

Periscope is an up and coming live-streaming video application making its way in social media. Though there are many benefits to using Periscope, there are many aspects that brands should consider before diving into the live-streaming world. I took a...

“Facebook is the New MySpace”

December 21, 2015

Social medias evolving landscape and why your company needs Instagram In a consumer market infiltrated by visually oriented millennials, Instagram is quickly dominating the social media world and driving other platforms out of the frame. Many brands struggle with marketing...

Be Personal, Authentic and Funny: Tips for Marketing To Millennials

December 14, 2015

There are approximately two billion millennials around the world. In the United States alone, the U.S. Census Bureau reported in June 2015 that there are 83.1 million millennials and 74.5 million baby boomers. Millennials are considered to be the largest and most diverse generation in the U.S. This distinctive demographic is described as the "digital generation" and THE next "must have customer." Without a doubt, these consumers have incredibly strong purchase power and can help make or break a brand.