For the last week, I was privileged to be part of the media relations team handling the incredible achievement of adidas Outdoor athlete Kevin Jorgeson and Patagonia ambassador Tommy Caldwall on The Dawn Wall. I worked with Jess Clayton, Patagonia PR, who was the best PR partner ever. It was a seamless collaboration, complete with the high and lows of handling a story this big. Jess is the ultimate professional and so glad we were in the trenches together. Without my team in Boston, Kristen Bujold and Eleanor Sachs, this would have been a herculean task and simply not possible. This story exploded beyond anything we could have imagined. From The Times of London, to Brazil TV, to Australian morning shows, to the barrage of morning show and broadcast appearances, this journey struck a chord with every day people looking to achieve a dream. (more…)